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PBS and Falcon’s Creative Group to Create Location-based Experiences

PBS and Falcon’s Creative Group to Create Location-based Experiences

Falcon’s Creative Group, the Orlando-based creative services firm specializing in the design and production of themed experiences, is honored and excited to announce a major cooperative agreement with PBS.

Falcon’s will design PBS location-based entertainment (LBE) experiences. PBS’ first foray in the realm of immersive experiences, these LBE venues will offer fun and learning for the whole family, themed around topics that PBS and PBS KIDS are known for, including science, the arts, technology and nature. One hundred percent of the net proceeds PBS receives from this initiative will support PBS’ mission.

America’s most trusted institution, PBS is dedicated to sparking curiosity and a lifelong love of learning among children and adults alike. Whether playful, imaginative, or inspiring, PBS offers experiences ideally suited for the creation of family-oriented interactive, educational venues around the globe. An innovative blend of themed architectural environments and seamlessly integrated media content will create an active atmosphere of hands-on exploration that appeals to multiple demographics. These LBE venues will include PBS KIDS activities that families with young children can enjoy, along with experiences in which older kids and adults can participate.

“We are thrilled to work with Falcon’s Creative Group to create new ways for families to interact with the PBS brand while supporting our mission,” said Dawn Ciccone, Vice President, Brand Licensing, PBS. “We are excited to explore the possibilities with Falcon’s, and to invent new paradigms of engagement with PBS.”

Cecil D. Magpuri, President and Chief Creative Officer at Falcon’s Creative Group, said, “This incredible collaboration opens the door to virtually limitless educational prospects, each more exciting and meaningful than the last. We are honored to work alongside PBS towards the future of educational destinations.” He added, “The timing couldn’t be more perfect. As the global demand for new location-based experiences increases, we see a rare opportunity to develop unique, enriching entertainment. These PBS experiences will be local creative hubs for new generations to grow and explore the curiosities of the world.”

This agreement represents the first stage in the development process. PBS and Falcon’s Creative Group are in the process of determining specific details for these destinations, such as location, design and timeframe for launch. Be on the lookout for more information from Falcon’s Creative Group regarding these exciting new PBS experiences.

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About Falcon's Creative Group:
Falcon's Creative Group delivers innovative, powerful experiences with breakthrough solutions. We design immersive experiences that challenge the limits of reality and fire the imagination. Our passionate, award-winning team of artists, filmmakers, engineers, architects, designers, and writers transform everyday reality, every day. Falcon's Creative Group is home to Falcon's Treehouse, Falcon's Digital Media and Falcon's Licensing. Visit: www.falconscreativegroup.com.

About PBS:
PBS, with nearly 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and digital content. Each month, PBS reaches over 90 million people through television and 30 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. Decades of research confirms that PBS’ premier children’s media service, PBS KIDS, helps children build critical literacy, math and social-emotional skills, enabling them to find success in school and life. Delivered through member stations, PBS KIDS offers high-quality educational content on TV – including a 24/7 channel, online at pbskids.org, via an array of mobile apps and in communities across America. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the internet, or by following PBS on Twitter, Facebook or through our apps for mobile and connected devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

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