Blog

January 15, 2020
Hulk Circumotion Theater at IMG

Trends in Media-based Theme Park Attraction Experiences

At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Top 10 moments from Falcon's creative Group

Top 10 Moments of 2019

Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 16, 2019
Flying Theater by Falcon's Creative Group

A Revolutionary Immersive Flying Theater

When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
December 2, 2019

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group is pleased to announce their latest collaboration with the National Geographic Museum in Washington, D.C. to provide six multimedia experiences for the new “Becoming Jane” exhibition.
December 1, 2019
IAAPA Katmandu and Falcon's Press Event

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and partners and engage in exciting conversations with potential collaborators. On Wednesday, November 20th, Falcon’s had the pleasure of hosting a press event with one of those partners - Katmandu.
November 26, 2019
Sound Design by Falcon's Creative Group

Designing for Sound: An Acoustical Adventure

Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction. In many of these special venue environments, there are so many variables to deal with, but most often, the problem is acoustics.
November 1, 2019
Storytelling Through IP

Storytelling Through Intellectual Properties

When overseeing theme park design from the ground up, one special opportunity we have is the chance to dive deep into the worlds of renown intellectual properties.
October 22, 2019
Using World Creator for Halo outpost discovery

Utilizing World Creator for Halo: Outpost Discovery

In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
October 14, 2019
Retailtainment future of Brick N Mortar stores

Retailtainment: Enchanting the Buying Experience

The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years. The exact meaning of the term, however, seems to vary greatly from person to person and organization to organization.
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