{"id":50275,"date":"2025-10-30T18:47:01","date_gmt":"2025-10-30T18:47:01","guid":{"rendered":"https:\/\/falconscreativegroup.com\/estrategia-de-pi-y-franquicia\/"},"modified":"2026-03-26T17:54:45","modified_gmt":"2026-03-26T17:54:45","slug":"estrategia-de-pi-y-franquicia","status":"publish","type":"page","link":"https:\/\/falconscreativegroup.com\/es\/servicios\/estrategia\/estrategia-de-pi-y-franquicia\/","title":{"rendered":"Estrategia de PI y franquicia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50275\" class=\"elementor elementor-50275 elementor-43243\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c86da e-flex e-con-boxed e-con e-parent\" data-id=\"52c86da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39b16af e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"39b16af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628a5bd service-main-title elementor-widget elementor-widget-heading\" data-id=\"628a5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Estrategia de PI<br>y <span>franquicia\n<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15fb444 e-flex e-con-boxed e-con e-parent\" data-id=\"15fb444\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f95cdd4 elementor-widget elementor-widget-text-editor\" data-id=\"f95cdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una propiedad intelectual (PI) o franquicia poderosa hace m\u00e1s que entretener; crea conexiones emocionales duraderas. Nuestro servicio de estrategia de PI y franquicia le ayuda a desarrollar un plan integral para proteger, gestionar y expandir su PI con el fin de conectar con los fans de formas nuevas y emocionantes. <\/p><p>Colaboramos con su equipo para crear una visi\u00f3n estrat\u00e9gica que incluye estrategias de crecimiento multiplataforma, oportunidades de mercado global e investigaci\u00f3n estrat\u00e9gica de PI existentes para guiar la expansi\u00f3n. Ya sea que est\u00e9 lanzando una nueva PI o desarrollando una existente, Falcon&#8217;s le ayudar\u00e1 a construir una franquicia que cautive, perdure y crezca con su audiencia. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3acb97 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"e3acb97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639dd66 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"639dd66\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"custom-services-menu\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:120,&quot;sticky_offset_tablet&quot;:130,&quot;sticky_offset_mobile&quot;:123,&quot;sticky_offset_laptop&quot;:166,&quot;layout&quot;:&quot;horizontal&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-639dd66\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54760\"><a href=\"#cross-platform\" class=\"elementor-item elementor-item-anchor\">Desarrollo de franquicia multiplataforma<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54761\"><a href=\"#licensing\" class=\"elementor-item elementor-item-anchor\">Estrategia de licencias y merchandising<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-639dd66\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54760\"><a href=\"#cross-platform\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Desarrollo de franquicia multiplataforma<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54761\"><a href=\"#licensing\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Estrategia de licencias y merchandising<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9c2ddf e-flex e-con-boxed e-con e-parent\" data-id=\"e9c2ddf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a75bb elementor-widget elementor-widget-spacer\" data-id=\"a1a75bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6292d4 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"b6292d4\" data-element_type=\"container\" data-e-type=\"container\" id=\"cross-platform\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4523e91 e-con-full e-flex e-con e-child\" data-id=\"4523e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b31fd elementor-cta--valign-middle elementor-bg-transform elementor-bg-transform-zoom-out elementor-cta--layout-image-right elementor-cta--tablet-layout-image-above services-custom-title elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"f1b31fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/BEYONDLAND-KEY-IMAGE-02-CLEAN-scaled.png);\" role=\"img\" aria-label=\"BEYONDLAND - KEY IMAGE 02 - CLEAN\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tDesarrollo de franquicia multiplataforma\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t Los fans de hoy esperan conectar con las historias a trav\u00e9s de m\u00faltiples canales. Nuestro servicio de desarrollo de franquicia multiplataforma est\u00e1 dise\u00f1ado para profundizar el engagement expandiendo su PI. \n\nEsto incluye experiencias cautivadoras en espacios de entretenimiento presencial, contenido multimedia, videojuegos, publicaciones, productos de consumo y m\u00e1s. Falcon's puede dise\u00f1ar una estrategia unificada que mantenga la coherencia de su historia mientras la adapta a las fortalezas \u00fanicas de cada plataforma. \u00bfEl resultado? Una franquicia que encuentra a los fans donde est\u00e1n, los mantiene comprometidos y crece con su fandom a lo largo del tiempo.   \n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-523dc15 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"523dc15\" data-element_type=\"container\" data-e-type=\"container\" id=\"licensing\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a70c8f5 e-con-full e-flex e-con e-child\" data-id=\"a70c8f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4512237 elementor-cta--valign-middle elementor-bg-transform elementor-bg-transform-zoom-out elementor-cta--layout-image-left elementor-cta--tablet-layout-image-above services-custom-title elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"4512237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/IMGL5047-scaled.jpg);\" role=\"img\" aria-label=\"IMGL5047\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEstrategia de licencias y merchandising\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLas licencias y el merchandising son impulsores clave de la rentabilidad a largo plazo de una franquicia. Nuestro m\u00e9todo ayuda a maximizar los ingresos convirtiendo su PI en l\u00edneas de productos de alto rendimiento y asociaciones de licencias. Desde coleccionables, ropa, activaciones minoristas y productos digitales, identificamos las oportunidades adecuadas para extender su marca a nuevos mercados y segmentos de consumidores. Nos centramos en estrategias escalables y basadas en datos que aumentan la visibilidad, impulsan las ventas y crean valor duradero.   \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estrategia de PIy franquicia Una propiedad intelectual (PI) o franquicia poderosa hace m\u00e1s que entretener; crea conexiones emocionales duraderas. Nuestro servicio de estrategia de PI y franquicia le ayuda a desarrollar un plan integral para proteger, gestionar y expandir su PI con el fin de conectar con los fans de formas nuevas y emocionantes. Colaboramos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":51104,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-50275","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de PI y franquicia - Falcon&#039;s Creative Group<\/title>\n<meta name=\"description\" content=\"Construya, proteja y expanda su PI con la estrategia de franquicia de Falcon: crecimiento multiplataforma, licencias y planes de merchandising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/falconscreativegroup.com\/es\/servicios\/estrategia\/estrategia-de-pi-y-franquicia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de PI y franquicia - Falcon&#039;s Creative Group\" \/>\n<meta property=\"og:description\" content=\"Construya, proteja y expanda su PI con la estrategia de franquicia de Falcon: crecimiento multiplataforma, licencias y planes de merchandising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/falconscreativegroup.com\/es\/servicios\/estrategia\/estrategia-de-pi-y-franquicia\/\" \/>\n<meta property=\"og:site_name\" content=\"Falcon&#039;s Creative Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/falconscreativegroup\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-26T17:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2021\/02\/Master-Planning-Header-1024x431.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@falconscg\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/falconscreativegroup.com\\\/es\\\/servicios\\\/estrategia\\\/estrategia-de-pi-y-franquicia\\\/\",\"url\":\"https:\\\/\\\/falconscreativegroup.com\\\/es\\\/servicios\\\/estrategia\\\/estrategia-de-pi-y-franquicia\\\/\",\"name\":\"Estrategia de PI y franquicia - 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