{"id":50452,"date":"2025-10-30T18:22:01","date_gmt":"2025-10-30T18:22:01","guid":{"rendered":"https:\/\/falconscreativegroup.com\/preproduccion-de-medios\/"},"modified":"2026-03-26T15:21:22","modified_gmt":"2026-03-26T15:21:22","slug":"preproduccion-de-medios","status":"publish","type":"page","link":"https:\/\/falconscreativegroup.com\/es\/servicios\/desarrollo\/preproduccion-de-medios\/","title":{"rendered":"Preproducci\u00f3n de medios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50452\" class=\"elementor elementor-50452 elementor-43203\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52c86da e-flex e-con-boxed e-con e-parent\" data-id=\"52c86da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39b16af e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"39b16af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-628a5bd service-main-title elementor-widget elementor-widget-heading\" data-id=\"628a5bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Medios\n<br><span>Preproducci\u00f3n<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51671a5 e-flex e-con-boxed e-con e-parent\" data-id=\"51671a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f95cdd4 elementor-widget elementor-widget-text-editor\" data-id=\"f95cdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Antes de crear un solo elemento de medios de preproducci\u00f3n, queremos comprender el panorama completo. Nuestras soluciones de medios tienen en cuenta los requisitos previos al espect\u00e1culo, la marca, las propiedades intelectuales, los componentes aspiracionales, las tecnolog\u00edas, las capacidades del veh\u00edculo de la atracci\u00f3n, la cantidad de pantallas y sus tama\u00f1os y ubicaciones, los tiempos de ejecuci\u00f3n y, por supuesto, qu\u00e9 historia se cuenta y c\u00f3mo interact\u00faa el visitante con ella. <\/p><p>Nos esforzamos por crear experiencias memorables sin importar el tama\u00f1o del presupuesto.<\/p><p>Ya sea que estemos creando medios de preproducci\u00f3n para un parque tem\u00e1tico completo, una atracci\u00f3n, una exposici\u00f3n de museo, una experiencia de entretenimiento basada en ubicaci\u00f3n, una experiencia digital, un contenido interactivo, una plataforma de streaming o cualquier otra posibilidad, siempre utilizamos las mismas metodolog\u00edas, que han servido como nuestra estrella polar durante d\u00e9cadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3acb97 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"e3acb97\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-639dd66 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"639dd66\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"custom-services-menu\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i aria-hidden=\\&quot;true\\&quot; class=\\&quot;\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;&quot;},&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:120,&quot;sticky_offset_tablet&quot;:130,&quot;sticky_offset_mobile&quot;:123,&quot;sticky_offset_laptop&quot;:166,&quot;layout&quot;:&quot;horizontal&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-639dd66\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54890\"><a href=\"#scriptwriting\" class=\"elementor-item elementor-item-anchor\">Redacci\u00f3n de guiones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54891\"><a href=\"#storyboarding\" class=\"elementor-item elementor-item-anchor\">Storyboarding<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54892\"><a href=\"#animatics\" class=\"elementor-item elementor-item-anchor\">Animatics<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54893\"><a href=\"#3d-previsualization\" class=\"elementor-item elementor-item-anchor\">Previsualizaci\u00f3n 3D<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-639dd66\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54890\"><a href=\"#scriptwriting\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Redacci\u00f3n de guiones<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54891\"><a href=\"#storyboarding\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Storyboarding<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54892\"><a href=\"#animatics\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Animatics<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-54893\"><a href=\"#3d-previsualization\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Previsualizaci\u00f3n 3D<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9c2ddf e-flex e-con-boxed e-con e-parent\" data-id=\"e9c2ddf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1a75bb elementor-widget elementor-widget-spacer\" data-id=\"a1a75bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6292d4 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"b6292d4\" data-element_type=\"container\" data-e-type=\"container\" id=\"scriptwriting\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4523e91 e-con-full e-flex e-con e-child\" data-id=\"4523e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b31fd elementor-cta--valign-middle elementor-bg-transform elementor-bg-transform-zoom-out elementor-cta--layout-image-right elementor-cta--tablet-layout-image-above services-custom-title elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"f1b31fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/12\/Sound-Production-Services-by-Falcons-Creative-Group.jpg);\" role=\"img\" aria-label=\"Sound-Production-Services-by-Falcons-Creative-Group\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tRedacci\u00f3n de guiones\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEl proceso de redacci\u00f3n de guiones puede parecer un rompecabezas intenso de personajes, eventos, finales o cualquier otra cosa que pueda causar fricci\u00f3n. Pero ya hemos estado en la mesa antes y sabemos c\u00f3mo dirigir estas discusiones.  \n\nTenemos en cuenta todo: la historia previa al espect\u00e1culo, el di\u00e1logo de la atracci\u00f3n, los elementos visuales y qu\u00e9 personajes lideran o apoyan.\n\nAunque pueda haber un escritor asignado para redactar un guion, sabemos que esa persona no es la \u00fanica que tendr\u00e1 voz en lo que sucede. No escribimos por comit\u00e9, pero s\u00ed valoramos las aportaciones de voces diversas. Aprender qu\u00e9 le importa al p\u00fablico es importante desde una perspectiva narrativa y tambi\u00e9n cultural.   \n\n\u00bfLa conclusi\u00f3n? Desarrollar un guion ganador puede reducirse a las tres A: aprender, atender y apartar las emociones. \n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-523dc15 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"523dc15\" data-element_type=\"container\" data-e-type=\"container\" id=\"storyboarding\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a70c8f5 e-con-full e-flex e-con e-child\" data-id=\"a70c8f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4512237 elementor-cta--valign-middle elementor-bg-transform elementor-bg-transform-zoom-out elementor-cta--layout-image-left elementor-cta--tablet-layout-image-above services-custom-title elementor-cta--mobile-layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"4512237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/FRAME-10-scaled.jpg);\" role=\"img\" aria-label=\"FRAME 10\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tStoryboarding\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCreemos en mostrar, no contar, cuando se trata de historias. El storyboarding es un aspecto clave del proceso de preproducci\u00f3n de medios. Una vez finalizados los guiones, nuestros ilustradores trabajan con los narradores para determinar las mejores v\u00edas de acci\u00f3n y comunicaci\u00f3n a trav\u00e9s de medios de storyboard.  \n\nLos tableros proporcionan a las partes interesadas una comprensi\u00f3n de principio a fin de los \u00e1ngulos de c\u00e1mara, las acciones de los personajes y los accesorios potenciales. \n\nLos primeros storyboards pueden ser tan simples como bocetos aproximados de escenas cr\u00edticas. A medida que avanza el proceso, incorporamos m\u00e1s detalles para desarrollar el concepto y proporcionar a los destinatarios toda la informaci\u00f3n que necesitan para comprender completamente lo que sucede en cada escena. \n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01b78f8 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"01b78f8\" data-element_type=\"container\" data-e-type=\"container\" id=\"animatics\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8c11edf e-con-full e-flex e-con e-child\" data-id=\"8c11edf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8a504c5 e-con-full e-flex e-con e-child\" data-id=\"8a504c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8323d10 services-custom-title elementor-widget elementor-widget-heading\" data-id=\"8323d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Animatics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0bb8d5 elementor-widget elementor-widget-text-editor\" data-id=\"a0bb8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Los animatics dan vida a los storyboards mediante la transmisi\u00f3n de tiempo, ritmo y fluidez. En Falcon&#8217;s creemos en el verdadero arte de un buen animatic y su papel como borrador del producto final. Nuestros editores determinan cu\u00e1nto tiempo se muestra cada fotograma y mejoran el movimiento de la escena mediante panor\u00e1micas o zooms.  <\/p><p>Luego viene el sonido. Grabamos pistas de prueba para el di\u00e1logo, buscamos m\u00fasica que sea final o represente el sonido que buscamos lograr, e implementamos efectos de sonido que mejor mejoren una escena. <\/p><p>El resultado final es una representaci\u00f3n din\u00e1mica y en movimiento de la historia, una a la que podemos hacer ajustes antes de que comiencen los pasos de producci\u00f3n m\u00e1s costosos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aa4747 e-con-full e-flex e-con e-child\" data-id=\"1aa4747\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/falconscreativegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/BusbyMR-v004B.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e65fdea e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"e65fdea\" data-element_type=\"container\" data-e-type=\"container\" id=\"3d-previsualization\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d654f04 e-con-full e-flex e-con e-child\" data-id=\"d654f04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/falconscreativegroup.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/RIS_Anim_12.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-800f136 e-con-full e-flex e-con e-child\" data-id=\"800f136\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3be932d e-con-full e-flex e-con e-child\" data-id=\"3be932d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5f354f services-custom-title elementor-widget elementor-widget-heading\" data-id=\"c5f354f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Previsualizaci\u00f3n 3D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebb270 elementor-widget elementor-widget-text-editor\" data-id=\"7ebb270\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La previsualizaci\u00f3n 3D es una herramienta importante que se utiliza para visualizar c\u00f3mo podemos dar vida a las escenas mediante efectos visuales, iluminaci\u00f3n y movimientos de c\u00e1mara complejos. Este paso nos permite trabajar de manera m\u00e1s eficiente en la producci\u00f3n porque ya hemos determinado c\u00f3mo ejecutaremos cada escena. <\/p><p>Despu\u00e9s de revisar los storyboards o animatics, nuestro equipo de gr\u00e1ficos por ordenador utiliza software para crear modelos y entornos 3D detallados.<\/p><p>El resultado final es una hoja de ruta para lograr el m\u00e1ximo impacto en el visitante o espectador mientras se minimizan las posibles interrupciones en nuestro flujo de trabajo durante la producci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Medios Preproducci\u00f3n Antes de crear un solo elemento de medios de preproducci\u00f3n, queremos comprender el panorama completo. Nuestras soluciones de medios tienen en cuenta los requisitos previos al espect\u00e1culo, la marca, las propiedades intelectuales, los componentes aspiracionales, las tecnolog\u00edas, las capacidades del veh\u00edculo de la atracci\u00f3n, la cantidad de pantallas y sus tama\u00f1os y ubicaciones, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":50483,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-50452","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preproducci\u00f3n de medios - Falcon&#039;s Creative Group<\/title>\n<meta name=\"description\" content=\"La preproducci\u00f3n de medios de Falcon&#039;s da forma a contenidos narrativos con guiones, storyboards, animatics y previsualizaci\u00f3n 3D, adaptados a su espacio y tecnolog\u00eda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/falconscreativegroup.com\/es\/servicios\/desarrollo\/preproduccion-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preproducci\u00f3n de medios - 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