{"id":50143,"date":"2025-08-12T10:12:49","date_gmt":"2025-08-12T10:12:49","guid":{"rendered":"https:\/\/falconscreativegroup.com\/new-murabba-firma-un-acuerdo-con-falcons-creative-group-para-desarrollar-experiencias-para-the-mukaab\/"},"modified":"2026-03-26T15:11:42","modified_gmt":"2026-03-26T15:11:42","slug":"new-murabba-firma-un-acuerdo-con-falcons-creative-group-para-desarrollar-experiencias-para-the-mukaab","status":"publish","type":"post","link":"https:\/\/falconscreativegroup.com\/es\/new-murabba-firma-un-acuerdo-con-falcons-creative-group-para-desarrollar-experiencias-para-the-mukaab\/","title":{"rendered":"New Murabba firma un acuerdo con Falcon\u2019s Creative Group para desarrollar experiencias para The Mukaab"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"50143\" class=\"elementor elementor-50143 elementor-41941\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bca5a7 e-flex e-con-boxed 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data-rel=\"lightbox-gallery-1\"><img width=\"1536\" height=\"864\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/NMD03007-copy-1536x864-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/NMD03007-copy-1536x864-1.jpg 1536w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/NMD03007-copy-1536x864-1-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/NMD03007-copy-1536x864-1-1024x576.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2025\/11\/NMD03007-copy-1536x864-1-768x432.jpg 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9c7bf elementor-widget elementor-widget-heading\" data-id=\"ca9c7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Cr\u00e9dito de la foto: New Murabba<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60f8bd elementor-widget elementor-widget-text-editor\" data-id=\"b60f8bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Riad, agosto de 2025<\/strong><\/p><p><span data-contrast=\"none\"><a href=\"https:\/\/newmurabba.com\/en\/\" target=\"_blank\" rel=\"noopener\">New Murabba<\/a>, una empresa de PIF, ha firmado un acuerdo estrat\u00e9gico a largo plazo con Falcon\u2019s Creative Group, l\u00edder mundial en Dise\u00f1o de Experiencias de Entretenimiento, para crear conceptos visionarios y experiencias inmersivas para The Mukaab, la pieza central ic\u00f3nica de New Murabba.<\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"none\">Esta colaboraci\u00f3n marca un hito clave en la misi\u00f3n de New Murabba de ofrecer una experiencia urbana de clase mundial, impulsada por la tecnolog\u00eda y acelerada por la IA. En virtud de este acuerdo, Falcon\u2019s Creative Group se centrar\u00e1 en el desarrollo de las atracciones inmersivas de The Mukaab, entornos interactivos de vanguardia y tecnolog\u00edas integradas.  <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"none\">The Mukaab ofrecer\u00e1 una experiencia urbana sin precedentes, con una arquitectura innovadora y un dise\u00f1o vanguardista, fusionando a la perfecci\u00f3n la realidad con la imaginaci\u00f3n para crear entornos din\u00e1micos y en constante evoluci\u00f3n. En su n\u00facleo se encuentra otro mundo: un reino transformador y multisensorial que redefine la interacci\u00f3n humana con el espacio, superando continuamente los l\u00edmites de lo posible.  <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"none\">Michael Dyke, CEO de New Murabba, enfatiz\u00f3 que \u201ceste acuerdo refleja el compromiso de la empresa de asociarse con l\u00edderes mundiales en dise\u00f1o y narraci\u00f3n inmersiva\u201d. Tambi\u00e9n confirm\u00f3 que \u201cesta asociaci\u00f3n estrat\u00e9gica acerca a la empresa a la realizaci\u00f3n de la visi\u00f3n de crear un destino urbano de pr\u00f3xima generaci\u00f3n que transforme la forma en que las personas viven, se conectan y experimentan el mundo que les rodea, al tiempo que las transporta a otro mundo, utilizando tecnolog\u00eda innovadora\u201d. <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"none\">Cecil D. Magpuri, CEO de Falcon\u2019s Creative Group, afirm\u00f3: \u201cThe Mukaab es arquitectura con alma. No solo estamos desarrollando la estructura narrativa. Estamos creando un ecosistema de narraci\u00f3n infinito y dando forma a c\u00f3mo las personas sienten, se conectan y sue\u00f1an dentro de \u00e9l\u201d.  <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"none\">New Murabba es una de las iniciativas insignia que apoyan la Visi\u00f3n 2030 de Arabia Saudita. Representa un modelo urbano pionero que integra a la perfecci\u00f3n ofertas residenciales, comerciales y de entretenimiento dentro de un entorno totalmente conectado, lo que refleja las ambiciones del Reino para el futuro. <\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><span data-contrast=\"none\">La firma de este acuerdo se produce tras la exitosa finalizaci\u00f3n de las obras de excavaci\u00f3n en el sitio de The Mukaab, con m\u00e1s de 14 millones de metros c\u00fabicos de tierra retirados, un hito significativo que allana el camino para la siguiente fase de construcci\u00f3n.<\/span><span data-ccp-props=\"{\"335551550\":6,\"335551620\":6}\"> <\/span><\/p><p><strong>Falcon\u2019s Beyond <\/strong><br>Relaciones con los medios: <br>Toni Caracciolo, Falcon\u2019s Beyond <br><strong><a href=\"mailto:tcaracciolo@falconsbeyond.com\">tcaracciolo@falconsbeyond.com <\/a><\/strong> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New Murabba, una empresa de PIF, ha firmado un acuerdo estrat\u00e9gico a largo plazo con Falcon\u2019s Creative Group, l\u00edder mundial en Dise\u00f1o de Experiencias de Entretenimiento, para crear conceptos visionarios y experiencias inmersivas para The Mukaab, la pieza central ic\u00f3nica de New Murabba. <\/p>\n","protected":false},"author":2,"featured_media":50144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-50143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Murabba firma un acuerdo con 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