{"id":52604,"date":"2020-07-17T09:27:00","date_gmt":"2020-07-17T09:27:00","guid":{"rendered":"https:\/\/falconscreativegroup.com\/relatos-del-laboratorio-como-falcons-desarrolla-nuevas-experiencias-de-entretenimiento-tematico\/"},"modified":"2026-03-26T19:06:59","modified_gmt":"2026-03-26T19:06:59","slug":"relatos-del-laboratorio-como-falcons-desarrolla-nuevas-experiencias-de-entretenimiento-tematico","status":"publish","type":"post","link":"https:\/\/falconscreativegroup.com\/es\/relatos-del-laboratorio-como-falcons-desarrolla-nuevas-experiencias-de-entretenimiento-tematico\/","title":{"rendered":"Relatos del laboratorio: C\u00f3mo Falcon\u2019s desarrolla nuevas experiencias de entretenimiento tem\u00e1tico"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"52604\" class=\"elementor elementor-52604 elementor-432\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a01156b e-flex e-con-boxed e-con e-parent\" data-id=\"a01156b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d35aa elementor-widget elementor-widget-image-gallery\" data-id=\"c8d35aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-52604 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c8d35aa\" data-elementor-lightbox-title=\"2-1-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MzYsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC8yLTEtMTAyNHg1NzYtMS5qcGciLCJzbGlkZXNob3ciOiJjOGQzNWFhIn0%3D\" 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sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"c8d35aa\" data-elementor-lightbox-title=\"Hulk-Preshow-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MzgsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9IdWxrLVByZXNob3ctMTAyNHg1NzYtMS5qcGciLCJzbGlkZXNob3ciOiJjOGQzNWFhIn0%3D\" href='https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2026\/01\/Hulk-Preshow-1024x576-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-1\"><img width=\"1024\" height=\"576\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2026\/01\/Hulk-Preshow-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2026\/01\/Hulk-Preshow-1024x576-1.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2026\/01\/Hulk-Preshow-1024x576-1-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2026\/01\/Hulk-Preshow-1024x576-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc6fd6 elementor-widget elementor-widget-text-editor\" data-id=\"6bc6fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"column mcb-column mcb-item-83c3g5x15 one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-83c3g5x15 mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><p>Al dise\u00f1ar estos productos, planificamos met\u00f3dicamente y visualizamos diversos escenarios para la experiencia del usuario final. Lo que siempre tenemos presente es c\u00f3mo podemos superar las expectativas de los invitados. Este proceso casi nunca es el mismo, pero a lo largo de los a\u00f1os, nuestro equipo ha desarrollado e implementado nuestra propia metodolog\u00eda que nos permite crear una experiencia \u00fanica y emocionante. Repasaremos una versi\u00f3n de este proceso utilizando nuestro trabajo en la exposici\u00f3n <a href=\"https:\/\/falconscreativegroup.com\/projects\/becoming-jane-the-evolution-of-dr-jane-goodall\/\">Becoming Jane: The Evolution of Dr. Jane Goodall<\/a> en el Museo National Geographic.   <\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-s3nd8xdw9 one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-s3nd8xdw9 mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><h2>Identificaci\u00f3n de una necesidad<\/h2><p>Aunque una necesidad espec\u00edfica no siempre es lo que dicta la creaci\u00f3n de un nuevo producto, puede ser un excelente punto de partida. El deseo de experimentar con un nuevo producto o aprovechar una nueva tecnolog\u00eda es una necesidad suficiente. Ya sea una idea que encaje con la visi\u00f3n de un cliente o algo que hayamos imaginado nosotros mismos, hay un momento de creaci\u00f3n, una idea sencilla que forma la base sobre la cual construir.  <\/p><p>Nuestro equipo form\u00f3 parte de un programa inicial de beta-testers para las Microsoft HoloLens originales, unas <a href=\"https:\/\/falconsattractions.com\/rides-and-attractions\/technologies\/falcons-vision\/\" target=\"_blank\" rel=\"noopener\">gafas de realidad aumentada<\/a> que marcaron un hito y abrieron las puertas a nuevos productos de RA port\u00e1tiles. Nuestra experiencia pr\u00e1ctica temprana con ese dispositivo nos inspir\u00f3 a empezar a pensar en c\u00f3mo podr\u00edamos aplicar este tipo de tecnolog\u00eda de RA a experiencias basadas en la ubicaci\u00f3n. <\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e353d0f elementor-widget elementor-widget-image\" data-id=\"e353d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/ARVR-5.jpg\" class=\"attachment-full size-full wp-image-52626\" alt=\"\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/ARVR-5.jpg 1920w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/ARVR-5-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/ARVR-5-1024x576.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/ARVR-5-768x432.jpg 768w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/ARVR-5-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0b9c9b elementor-widget elementor-widget-text-editor\" data-id=\"f0b9c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"column mcb-column mcb-item-106429nac one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-106429nac mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><p>Antes de decidirnos a desarrollar nuestro propio <a href=\"https:\/\/falconsattractions.com\/rides-and-attractions\/technologies\/\" target=\"_blank\" rel=\"noopener\">visor de realidad aumentada<\/a>, tuvimos que hacernos muchas preguntas, como hacemos con todos los productos que desarrollamos. En primer lugar, \u00bfexisten productos actuales que puedan transmitir todas las especificaciones emocionales, t\u00e9cnicas y operativas que requerimos para un uso repetido en un recinto especial? La respuesta suele ser \u201cno\u201d o, en el mejor de los casos, \u201cen parte\u201d. Es extremadamente raro que exista el producto comercial o de consumo perfecto que cumpla con todos nuestros requisitos.   <\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-9w9m03k60 one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-9w9m03k60 mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><h2>Investigaci\u00f3n<\/h2><p>Tras identificar la necesidad y un m\u00e9todo potencial para alcanzar nuestros objetivos, nos centramos en la investigaci\u00f3n. La investigaci\u00f3n es un paso cr\u00edtico para poder validar la viabilidad, la asequibilidad y la singularidad del producto, lo que en \u00faltima instancia justificar\u00e1 si continuamos con el desarrollo. Durante estas fases, aceptamos ideas de todos los miembros del equipo de Falcon\u2019s: desde dise\u00f1adores y gestores de proyectos hasta creadores de contenido. Es una de las razones principales por las que nuestro producto final puede cumplir en todos los frentes. Ha pasado por fases de ideaci\u00f3n y nace de ideas generadas por m\u00faltiples voces. A menudo, diferentes tecnolog\u00edas de <a href=\"https:\/\/falconscreativegroup.com\/falcons-digital-media\">medios inmersivos<\/a> deben combinarse de formas totalmente nuevas para lograr el objetivo deseado. Nuestro equipo de investigaci\u00f3n y desarrollo estaba ansioso por profundizar en nuevas metodolog\u00edas y tecnolog\u00edas.      <\/p><p>Nuestro primer paso fue desglosar el producto potencial en un kit de piezas para poder centrar nuestra investigaci\u00f3n en cada aspecto individual. Necesit\u00e1bamos encontrar la mejor manera de presentar el contenido de RA al espectador y, a continuaci\u00f3n, averiguar c\u00f3mo se pod\u00eda rastrear e interactuar con dicho contenido en el mundo real. <\/p><p>Para lograr una realidad aumentada adecuada, tuvimos que aprender c\u00f3mo interact\u00faa la luz con los diferentes materiales y c\u00f3mo dirigir esa luz para que sea percibida correctamente por el ojo humano en el otro extremo. Una cuesti\u00f3n de mil\u00edmetros marca la diferencia entre una imagen n\u00edtida y clara y un desfase borroso que provoca dolor de cabeza. Investigamos a fondo el sistema \u00f3ptico y realizamos numerosas pruebas con diferentes enfoques y materiales.  <\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e54e8a1 elementor-widget elementor-widget-gallery\" data-id=\"e54e8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1024x576-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e54e8a1\" data-elementor-lightbox-title=\"1-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MjcsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA3XC8xLTEwMjR4NTc2LTEuanBnIiwic2xpZGVzaG93IjoiZTU0ZThhMSJ9\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1024x576-1.jpg\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-1024x576-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e54e8a1\" data-elementor-lightbox-title=\"2-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MjgsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA3XC8yLTEwMjR4NTc2LTEuanBnIiwic2xpZGVzaG93IjoiZTU0ZThhMSJ9\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-1024x576-1.jpg\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-1024x576-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"e54e8a1\" data-elementor-lightbox-title=\"3-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MjksInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA3XC8zLTEwMjR4NTc2LTEuanBnIiwic2xpZGVzaG93IjoiZTU0ZThhMSJ9\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-1024x576-1.jpg\" data-width=\"1024\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45df80b elementor-widget elementor-widget-text-editor\" data-id=\"45df80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"column mcb-column mcb-item-ncnko1ohf one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-ncnko1ohf mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><p>Otros componentes clave que deb\u00edamos investigar eran c\u00f3mo se rastrear\u00eda el visor y c\u00f3mo entender\u00eda hacia d\u00f3nde est\u00e1 mirando el invitado. El hardware, es decir, el visor, deb\u00eda funcionar conjuntamente con el software para lograrlo. Exploramos varias t\u00e9cnicas de seguimiento para que el contenido pareciera estar asentado en el mundo real. En nuestras pruebas iniciales, descubrimos que unas tasas de fotogramas m\u00e1s altas eran clave para minimizar la latencia, ayudando as\u00ed a esta causa.   <\/p><p>Tras muchas pruebas y experimentos con diversos componentes, pudimos definir el hardware, la tecnolog\u00eda y los requisitos del sistema adecuados para comenzar el desarrollo del visor.<\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-813ga0q5t one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-813ga0q5t mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><h2>Desarrollo<\/h2><p>Un producto como este no surge simplemente de la nada. Es necesario seguir una serie de pasos tras desarrollar un plan de acci\u00f3n. Esta fase de desarrollo puede ser la parte m\u00e1s larga y desafiante del proceso, requiriendo muchas iteraciones de prototipos. Este es tambi\u00e9n el paso m\u00e1s importante del proceso para crear un producto de \u00e9xito que funcione en una experiencia tem\u00e1tica, especialmente en una con gran afluencia de p\u00fablico.   <\/p><p>Nuestro visor de RA, al que llamamos <a href=\"https:\/\/falconsattractions.com\/rides-and-attractions\/technologies\/\" target=\"_blank\" rel=\"noopener\">Falcon\u2019s Vision\u00ae<\/a>, deb\u00eda ser ligero para que los invitados pudieran sostenerlo, pero lo suficientemente robusto como para proteger los delicados componentes inform\u00e1ticos de su interior en caso de ca\u00edda o mal uso.<\/p><p>Utilizamos nuestras propias impresoras 3D para producir m\u00faltiples prototipos durante la fase inicial de desarrollo. Esto nos permiti\u00f3 iterar r\u00e1pidamente e implementar peque\u00f1os cambios con cada nueva versi\u00f3n, mejorando el visor semana tras semana. Adem\u00e1s, la impresi\u00f3n 3D nos dio el lujo de experimentar. En un plazo de tiempo muy corto, sab\u00edamos si una idea mejoraba el producto.   <\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-i1hdih8lh one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-i1hdih8lh mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><h2>Aplicaci\u00f3n pr\u00e1ctica<\/h2><p>Para Becoming Jane, fusionamos nuestro producto Falcon\u2019s Vision\u00ae, que ya estaba en desarrollo, con nuevas ideas y dise\u00f1os para idear una soluci\u00f3n a medida para nuestro cliente, el Museo National Geographic.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8c69f elementor-widget elementor-widget-image\" data-id=\"ba8c69f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1941\" height=\"740\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/MicrosoftTeams-image-31.png\" class=\"attachment-full size-full wp-image-52630\" alt=\"\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/MicrosoftTeams-image-31.png 1941w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/MicrosoftTeams-image-31-300x114.png 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/MicrosoftTeams-image-31-1024x390.png 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/MicrosoftTeams-image-31-768x293.png 768w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/MicrosoftTeams-image-31-1536x586.png 1536w\" sizes=\"(max-width: 1941px) 100vw, 1941px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bddcf14 elementor-widget elementor-widget-text-editor\" data-id=\"bddcf14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"column mcb-column mcb-item-0iiq5876i one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-0iiq5876i mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><p>Nuestro visor de realidad aumentada Falcon\u2019s Vision\u00ae permite a los invitados buscar y descubrir chimpanc\u00e9s en la naturaleza. Utilizando el visor como si fueran prism\u00e1ticos, observan un fondo de bosque para activar uno de los diversos comportamientos distintivos de los chimpanc\u00e9s que Jane descubri\u00f3 durante sus a\u00f1os de investigaci\u00f3n en Gombe. Sab\u00edamos que la realidad aumentada ser\u00eda la mejor forma de conectar al p\u00fablico con esta experiencia emocionalmente poderosa y ayudarles a imaginar c\u00f3mo pudo ser para Jane hace tantos a\u00f1os.  <\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-qdyrfon6a one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-qdyrfon6a mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><h2>El producto final<\/h2><p>Un gran producto es casi in\u00fatil si sus aplicaciones no se materializan por completo. En nuestro caso, sab\u00edamos que el hardware era muy capaz y fiable, pero para que la experiencia de RA fuera completa, necesit\u00e1bamos ofrecer chimpanc\u00e9s de aspecto realista que pudieran funcionar en tiempo real con un movimiento totalmente rastreado en un espacio real. Para lograrlo, desarrollamos el software simult\u00e1neamente con el hardware, de modo que el dise\u00f1o de cada uno pudiera influir en el otro.  <\/p><p>Nuestro equipo de medios desarroll\u00f3 los activos y animaciones de los chimpanc\u00e9s, y nuestro equipo interactivo combin\u00f3 el visor de RA y las tecnolog\u00edas de desarrollo de juegos para lograr el aspecto final del contenido.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1532f46 elementor-widget elementor-widget-image\" data-id=\"1532f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Becoming-Jane-Falcons-Vision1.jpg\" class=\"attachment-full size-full wp-image-52631\" alt=\"\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Becoming-Jane-Falcons-Vision1.jpg 1920w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Becoming-Jane-Falcons-Vision1-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Becoming-Jane-Falcons-Vision1-1024x576.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Becoming-Jane-Falcons-Vision1-768x432.jpg 768w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Becoming-Jane-Falcons-Vision1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Foto superior de Rebecca Hale\/National Geographic para la exposici\u00f3n \u201cBecoming Jane: The Evolution of Dr. Jane Goodall\u201d, organizada por National Geographic y el Instituto Jane Goodall.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01514f8 elementor-widget elementor-widget-text-editor\" data-id=\"01514f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"column mcb-column mcb-item-e6geawvv5 one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-e6geawvv5 mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><p>Finalmente, tuvimos que integrarlo todo in situ en el recinto. A lo largo de unos d\u00edas, probamos rigurosamente el producto bajo las diversas condiciones del \u201cespect\u00e1culo\u201d. Durante este proceso, pudimos realizar los ajustes finales de software para mejorar la estabilidad y la experiencia general del invitado.  <\/p><p>Incluso despu\u00e9s de que la exposici\u00f3n se inaugurara y nuestro producto estuviera en manos de invitados reales, nuestro trabajo en Falcon\u2019s Vision\u00ae no hab\u00eda terminado. Esta es solo la primera iteraci\u00f3n. Prestaremos mucha atenci\u00f3n a los datos y a los comentarios para poder mejorarlo en el futuro.  <\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-kbf2o3ri7 one laptop-one tablet-one mobile-one column_column vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-kbf2o3ri7 mcb-item-column-inner\"><div class=\"column_attr mfn-inline-editor clearfix\"><h2>Conclusi\u00f3n<\/h2><p>Este ha sido un breve vistazo a nuestra metodolog\u00eda para desarrollar nuevos productos. Con nuestros talentosos dise\u00f1adores y desarrolladores aprovechando todos los recursos disponibles, no tengo ninguna duda de que seguiremos ofreciendo <a href=\"https:\/\/falconscreativegroup.com\/falcons-digital-media\">experiencias de medios inmersivos<\/a> sin parang\u00f3n que utilizan nuestros productos de clase mundial y revolucionarios. <\/p><\/div><\/div><\/div><div class=\"column mcb-column mcb-item-4zuvmluuz one laptop-one tablet-one mobile-one column_image_gallery vb-item\"><div class=\"mcb-column-inner mfn-module-wrapper mcb-column-inner-4zuvmluuz mcb-item-image_gallery-inner\"><div id=\"sc_gallery-3\" class=\"gallery galleryid-432 gallery-columns-3 gallery-size-large file element_classes gallery-default\"><div class=\"gallery-item-wrapper\"><div class=\"image_frame scale-with-grid\"><div class=\"image_wrapper\"> <\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d282af9 gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"d282af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-2' class='gallery galleryid-52604 gallery-columns-3 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d282af9\" data-elementor-lightbox-title=\"1-1-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MzIsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA3XC8xLTEtMTAyNHg1NzYtMS5qcGciLCJzbGlkZXNob3ciOiJkMjgyYWY5In0%3D\" href='https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1-1024x576-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1-1024x576-1.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1-1024x576-1-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/1-1-1024x576-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d282af9\" data-elementor-lightbox-title=\"2-2-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MzMsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA3XC8yLTItMTAyNHg1NzYtMS5qcGciLCJzbGlkZXNob3ciOiJkMjgyYWY5In0%3D\" href='https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-2-1024x576-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-2-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-2-1024x576-1.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-2-1024x576-1-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/2-2-1024x576-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d282af9\" data-elementor-lightbox-title=\"3-2-1024x576-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTI2MzQsInVybCI6Imh0dHBzOlwvXC9mYWxjb25zY3JlYXRpdmVncm91cC5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjBcLzA3XC8zLTItMTAyNHg1NzYtMS5qcGciLCJzbGlkZXNob3ciOiJkMjgyYWY5In0%3D\" href='https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-2-1024x576-1.jpg' title=\"\" data-rl_title=\"\" class=\"rl-gallery-link\" data-rl_caption=\"\" data-rel=\"lightbox-gallery-2\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-2-1024x576-1.jpg\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-2-1024x576-1.jpg 1024w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-2-1024x576-1-300x169.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/3-2-1024x576-1-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b5720 elementor-widget elementor-widget-text-editor\" data-id=\"07b5720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>La experiencia de RA Falcon\u2019s Vision\u00ae en la exposici\u00f3n \u00abBecoming Jane: The Evolution of Dr. Jane Goodall\u00bb del Museo National Geographic recibi\u00f3 varios premios, incluyendo un Muse Creative Platinum Award, el Telly Awards Silver Winner, y la exposici\u00f3n en su conjunto fue reconocida como ganadora absoluta de la 32.\u00aa edici\u00f3n del Excellence in Exhibition Competition de la American Alliance of Museum.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acc3844 e-flex e-con-boxed e-con e-parent\" data-id=\"acc3844\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faa1401 elementor-widget elementor-widget-heading\" data-id=\"faa1401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sobre el autor\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad08315 e-flex e-con-boxed e-con e-parent\" data-id=\"ad08315\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc8d9ff e-con-full e-flex e-con e-child\" data-id=\"fc8d9ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d43aa1 elementor-widget elementor-widget-image\" data-id=\"5d43aa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"516\" src=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Ben.jpg\" class=\"attachment-large size-large wp-image-52635\" alt=\"\" srcset=\"https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Ben.jpg 853w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Ben-300x193.jpg 300w, https:\/\/falconscreativegroup.com\/wp-content\/uploads\/2020\/07\/Ben-768x495.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed5a149 e-con-full e-flex e-con e-child\" data-id=\"ed5a149\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b1d42 elementor-widget elementor-widget-heading\" data-id=\"a6b1d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benjamin Allen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34e2c6f elementor-widget elementor-widget-heading\" data-id=\"34e2c6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1ador interactivo\n\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a866fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7a866fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0123549 elementor-widget elementor-widget-text-editor\" data-id=\"0123549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"desc\">Ben se uni\u00f3 a Falcon\u2019s como artista t\u00e9cnico, donde realiza contribuciones significativas a proyectos de alto perfil trabajando en fotogrametr\u00eda, perfiles de atracciones y previsualizaci\u00f3n de RV. Con sus habilidades perfeccionadas en programaci\u00f3n, dise\u00f1o de juegos, modelado 3D e ingenier\u00eda de sistemas, Ben es un valioso miembro del equipo en el estudio. <\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cCuando visito un espacio de entretenimiento, como una exposici\u00f3n de un museo o un parque tem\u00e1tico, me atraen de inmediato las atracciones y experiencias que cautivan mi curiosidad, pero me impresionan especialmente aquellas que me hacen pensar: \u2018\u00bfC\u00f3mo se ha hecho esto?\u2019 o \u2018\u00bfC\u00f3mo se les ocurri\u00f3 esa idea?\u2019\u201d<\/p>\n","protected":false},"author":2,"featured_media":52625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,117],"tags":[],"class_list":["post-52604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Relatos del laboratorio: C\u00f3mo Falcon\u2019s desarrolla nuevas experiencias de entretenimiento tem\u00e1tico - Falcon&#039;s Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/falconscreativegroup.com\/es\/relatos-del-laboratorio-como-falcons-desarrolla-nuevas-experiencias-de-entretenimiento-tematico\/\" 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