{"id":53751,"date":"2019-10-14T11:06:00","date_gmt":"2019-10-14T11:06:00","guid":{"rendered":"https:\/\/falconscreativegroup.com\/retailtainment-encantando-la-experiencia-de-compra\/"},"modified":"2026-03-26T19:24:02","modified_gmt":"2026-03-26T19:24:02","slug":"retailtainment-encantando-la-experiencia-de-compra","status":"publish","type":"post","link":"https:\/\/falconscreativegroup.com\/es\/retailtainment-encantando-la-experiencia-de-compra\/","title":{"rendered":"Retailtainment: Encantando la experiencia de compra"},"content":{"rendered":"\t\t
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El t\u00e9rmino \u00abretailtainment\u00bb ha cobrado una popularidad bastante significativa en la industria del entretenimiento tem\u00e1tico y su entorno en los \u00faltimos a\u00f1os.<\/h2>

El significado exacto del t\u00e9rmino, sin embargo, parece variar considerablemente de persona a persona y de organizaci\u00f3n a organizaci\u00f3n.<\/p>

En lo que todos parecen estar de acuerdo es en que existe una clara necesidad de ofrecer una nueva experiencia de compra si esperamos tener alguna esperanza de salvar al comercio minorista f\u00edsico de su inminente y aparentemente inevitable perdici\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Ben 10 - Universo dise\u00f1ado por Falcon's Creative Group y ubicado en IMG World's of Adventure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Con el auge de las compras en l\u00ednea y la comodidad de la entrega… env\u00edos en el mismo d\u00eda para tantos art\u00edculos, comestibles en su puerta en una hora, todo lo que pueda desear o necesitar tan solo a la distancia de su dispositivo m\u00f3vil… es dif\u00edcil imaginar un futuro en el que un minorista f\u00edsico tenga alguna posibilidad de competir.<\/p>

Podr\u00eda decirse que la ropa podr\u00eda tener la mejor ventaja de supervivencia en esta evoluci\u00f3n digital debido a la necesidad de probarse los art\u00edculos para asegurar un buen ajuste, pero algunas aplicaciones de realidad aumentada est\u00e1n empezando a eliminar las conjeturas incluso en algo tan complicado como la sastrer\u00eda a medida; as\u00ed que, creo que, dada esa trayectoria, los d\u00edas est\u00e1n contados incluso para las boutiques m\u00e1s de moda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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IMG Emporium dise\u00f1ado por Falcon's Creative Group y ubicado en IMG World's of Adventure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Entonces, \u00bfqu\u00e9 hacemos como dise\u00f1adores? \u00bfC\u00f3mo ofrecemos un futuro que anime a la gente a salir de sus casas y a interactuar con los espacios que creamos? Una respuesta clara y obvia parece ser esta noci\u00f3n de \u00abretailtainment\u00bb. <\/p>

Vamos a combatir la comodidad con la comunidad y el env\u00edo expr\u00e9s con una interacci\u00f3n atractiva. Si logramos resolver la ecuaci\u00f3n m\u00e1gica que hace que el acto de comprar sea tan o m\u00e1s gratificante que el objeto que se adquiere, todos salimos ganando. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Cartoon Network Classics dise\u00f1ado por Falcon's Creative Group y ubicado en IMG World's of Adventure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Los visitantes se ir\u00e1n a casa no solo con el art\u00edculo que pretend\u00edan o necesitaban, sino tambi\u00e9n con un recuerdo maravilloso que podr\u00e1n asociar para siempre con ese art\u00edculo y, con suerte, con el deseo de repetir o compartir esa experiencia memorable con amigos y familiares en el futuro.<\/p>

Suena tan sencillo, \u00bfverdad? Bueno, s\u00ed y no. Para aquellos de nosotros que investigamos el tema desde la perspectiva del entretenimiento, claro, tiene todo el sentido superponer una experiencia \u00fanica en un establecimiento minorista. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Avengers Exchange dise\u00f1ado por Falcon's Creative Group y ubicado en IMG World's of Adventure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\u00bfQui\u00e9n no querr\u00eda interactuar, personalizar o, de otro modo, conectar con los art\u00edculos que incorpora a su vida? En el contexto de los parques tem\u00e1ticos y las atracciones, el comercio minorista siempre ha estado integrado y asociado con la diversi\u00f3n y la emoci\u00f3n de la atracci\u00f3n o del mundo fant\u00e1stico que se visita. <\/p>

Para el minorista est\u00e1ndar, es un problema un poco m\u00e1s dif\u00edcil y nos exige, como dise\u00f1adores, mirar m\u00e1s all\u00e1 de lo que ser\u00eda simplemente una experiencia de compra divertida y empezar a resolver c\u00f3mo esa experiencia puede generar mayores ingresos, visitas recurrentes y una asociaci\u00f3n de marca positiva en general.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Marvel Universe dise\u00f1ado por Falcon's Creative Group y ubicado en IMG World's of Adventure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Cuando la experiencia del cliente empieza a influir en los patrones de compra independientemente de la calidad o la necesidad del art\u00edculo, entonces habremos entrado verdaderamente en la pr\u00f3xima era del comercio minorista f\u00edsico.<\/p>

Si echamos la vista atr\u00e1s solo una d\u00e9cada, podemos ver los primeros pasos reales en el cambio hacia la experiencia y la calidad por encima de la comodidad y la abundancia. Las cadenas de tiendas y restaurantes empezaron a tender a parecer establecimientos ecl\u00e9cticos y de una sola ubicaci\u00f3n. El concepto de \u00abartesanal\u00bb empez\u00f3 a aparecer en cafeter\u00edas, tiendas de ropa y restaurantes casi hasta el punto de perder por completo el significado de la palabra en s\u00ed. <\/p>

La consecuencia dise\u00f1ada de estos sutiles ajustes ha sido la reeducaci\u00f3n constante del p\u00fablico comprador para que entienda que dedicar unos minutos y unos euros extra a estar en un ambiente m\u00e1s agradable y recibir un producto mejor no solo era aceptable, sino que, en la mayor\u00eda de los casos, era preferible. Podemos basarnos en esta sencilla idea para crear la pr\u00f3xima generaci\u00f3n de experiencias de compra. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Marvel Vault dise\u00f1ado por Falcon's Creative Group y ubicado en IMG Worlds of Adventure<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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En resumen, \u00bfa qu\u00e9 se reduce todo? Debemos asegurarnos de que lo que ofrecemos en un espacio comercial f\u00edsico sea tan extraordinariamente diferente de la rutina en casa que los compradores no puedan evitar salir y experimentarlo. <\/p>

A trav\u00e9s de nuestro desarrollo de incre\u00edbles espacios arquitect\u00f3nicos, mercanc\u00eda interactiva y personalizada, compromiso personalizado y repetible, y experiencias comunitarias memorables, creo que vamos en la direcci\u00f3n correcta para lograrlo. Despu\u00e9s de todo, \u00bfpor qu\u00e9 no querr\u00edamos a\u00f1adir un poco de diversi\u00f3n y emoci\u00f3n donde sea posible? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Sobre el autor\n<\/h2>\t\t\t\t<\/div>\n\t\t
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Mike Wallace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Director Creativo<\/h5>\t\t\t\t<\/div>\n\t\t\t\t
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Mike lidera el diverso e incre\u00edblemente talentoso equipo de artistas conceptuales, dise\u00f1adores t\u00e9cnicos y esc\u00e9nicos, modeladores digitales, narradores y directores de arte mientras contin\u00faan superando los l\u00edmites de la innovaci\u00f3n para ofrecer nuevas experiencias a los visitantes.<\/p><\/div>

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El t\u00e9rmino \u00abretailtainment\u00bb ha cobrado una popularidad bastante significativa en la industria del entretenimiento tem\u00e1tico y su entorno en los \u00faltimos a\u00f1os.<\/p>\n","protected":false},"author":2,"featured_media":53753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-53751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nRetailtainment: Encantando la experiencia de compra - Falcon's Creative Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/falconscreativegroup.com\/es\/retailtainment-encantando-la-experiencia-de-compra\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retailtainment: Encantando la experiencia de compra - 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