News & Blog

July 31, 2019

What is Experience Design?

And why does it matter? In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
July 5, 2018
Cecil D. Magpuri, Falcon's Creative Group

Falcon’s President/Chief Creative Officer named in Blooloop 50 Theme Park Influencers List 2018

Congratulations to Falcon’s President and Chief Creative Officer, Cecil D. Magpuri, for being named in the 2018 Blooloop 50 Theme Park Influencer list! This first annual Blooloop 50 list celebrates key individuals whose expertise and passion are shaping the 21st-century theme park experience
August 4, 2017
Theme Park master plan

What Does Innovation Mean to You?

Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.
May 25, 2017
Atlantis Sanya Aquaventure Waterpark

What Does it Take to Build a Water Park?

This week, Universal's Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon's Treehouse, the attractions division of Falcon's Creative Group.
January 27, 2017
IMG World of Adventure Dubai

IMG Worlds of Adventure opens in Dubai

In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.
August 14, 1019
Atlantis Sanya Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
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