Experiential
Design
Looking to strategically engage vistors and integrate them into your story?
We design engaging experiences for theme parks and individual attractions, museum exhibitions, zoos and aquariums, water parks, LBEs, and even restaurant and retail locations.
Over the last 25 years, we have honed our craft in the themed experience design business while working with some of the biggest names in entertainment, media, and hospitality.
Forge the best possible path with collaborating experts who pay attention to your narrative, budget, feasibility, and layout logic. The narrative doesn’t just shape the journey through the experience – it builds the bridge that connects your offerings with actual human interactions.
We also advise you on potential aesthetic and interactive enhancements, which may include media-based content that Falcon’s can create in-house.
Theme Park Design
Theme park clients across the globe trust us for our design expertise, whether it's for conceptualizing greenfield sites or revamping existing locations with new storylines.
We have designed groundbreaking solutions and conceived master plans that have drawn the attention of some of the largest developers in the world, resulting in large-scale opportunities that have a chance of revolutionizing the industry.
We’ve built 4D dark rides, 360° 3D dome and flying theater experiences, interactive walkthroughs, and never-before-seen thrill rides.
For us, exploration, curiosity, storytelling, and innovation are the most vital components of the theme park design process. We always commit to creating immersive atmospheres filled with entertaining experiences, dazzling technology, and sensory voyages that can’t be had anywhere else.
Water Park Design
Adventure-seekers and adrenaline junkies crave dynamic worlds they can get lost in. That’s where Falcon’s drops in, designing water parks with expert themes and storylines.
These world-class destinations are filled with exciting wet and dry attractions, detailed and ornate scenic elements, hardscapes, and props, boutique shops and restaurants, beautifully designed foliage and common areas, and purposeful queue areas.
Our expert designers can deliver the master plan and undertake all the phases that routinely follow – concept design, schematic design, and detail design. As executive producers, we hire and manage vendors for onsite work. We are your creative guardian, protecting your vision and artistically directing every detail and discipline. We can even create digital and interactive content!
When all the services you need are under one roof, all parties involved benefit in the months or years-long development of a water park. It also allows us to be fluid when design changes or additions are requested, even onsite.
From concept to opening, Falcon’s Creative Group keeps the process moving along swimmingly.
Location-based Entertainment Design
There are few better ways for consumers to engage with your brand than a well-planned location-based entertainment experience (LBE). Brand identity is almost as important as storytelling, after all.
Smart companies always search for fresh ways to connect with loyal fans and newcomers alike. Capturing consumer attention in an ever-chaotic world is a herculean challenge, but when decision-makers embrace storytelling, they realize they can cut through the noise and create a meaningful experience that will not soon be forgotten.
What makes your brand stand out, and where do you want to go with it? We'll turn these questions into a strategy for a pop-up, special event, a traveling experience, destination LBE, family entertainment center (FEC), retail, corporate-sponsored attraction, or an entire theme park. Stimulate your consumers’ senses while expanding their knowledge, understanding, and appreciation of your brand.
Hospitality Design
We bring innovative design to guest lodgings, entertainment venues, and dozens of other hospitality spaces.
Hospitality design is more than a master plan – it's an enchanting world of theming, storylines, and entertainment. Transport your guests beyond nice amenities and a comfortable place to rest their heads at night.
We've earned a reputation for excellent hospitality interior design. We’ve given hotels, resorts, and commercial spaces a story. Through our proven methodologies for theme park design, we have developed a distinct approach for the hospitality industry that’s focused on imaginative ways to immerse guests. They’re not just here to stay; they’re here for a story!
Museum Design
Edutainment is something we value, and our extensive work within museum exhibition design certainly shows that.
We stay on top of industry trends and have designed everything from digital sea creatures, multimedia of NASA’s space missions, and even immersive jungle walkthroughs.
We have collaborated with clients to overcome just about any hurdle you can imagine – and we’re always eager to try something new. Our knowledgeable team understands that every project is unique and has individual challenges. We’ll work with you to maximize your exhibit’s potential.
You Innovative design techniques, interactive exhibits, and engaging storylines are just a few ingredients we can expect.
Zoo & Aquarium Design
Create a haven of inspiration, learning, and fun for your zoo or aquarium!
Through our work with Wild Animal Park, San Diego Zoo, Atlantis Sanya, Florida Aquarium, and others, we’ve honed our skills in story-driven experiences for audiences who seek connections with the natural world.
We specialize in impactful, elegant environments for guests and inhabitants alike. We work directly with zoo and aquarium experts to understand animal needs and ensure the guest experience will in no way harm or hinder their daily care. In some cases, there aren’t even live animals, because we create them digitally!
Research and true education are always core to what we do. Through media, virtual reality, augmented reality, or even a ride system, we find just the right mix of solutions for your budget.
Themed Retail Design
A themed retail store can be much more than just a place to spend money on gifts. Done right, your shop could serve as an immersive extension of your brand or IP.
For retail store theme designs, we employ the skills we use for master planning or attraction design, honing it from the initial concept, installation supervision, and onsite inspections. We’re your creative guardian to ensure the vision is carried out before an exciting grand opening.
Whether your store is a standalone location or tied to a larger venue or entertainment destination, our talented designers will craft a concept that elevates the guest’s shopping experience while absorbing them further into your story.
Themed Restaurant Design
Our themed restaurants serve up much more than just delicious plates of food.
Fully thought-out theme parks, museums, resorts, and other types of entertainment destinations have a story to tell - one that doesn’t stop when guests take a break from the action to refuel.
We turnkey delicious solutions that complement your brand or IP. This starts with designs and creative concepts. Our next course of action is lighting, scenic elements, and seating. We consider every detail and ingredient, such as tables, chairs, flooring, doors, and even menus.
After design phases, Falcon’s can also provide project management, onsite supervision, art direction, and creative guardianship.