December 3, 2020

Jane Goodall Exhibition Receives TEA Thea Award for Outstanding Achievement

The Themed Entertainment Association (TEA) Awards Committee and TEA International Board of Directors have named the National Geographic Museum’s Becoming Jane: The Evolution of Dr. Jane Goodall exhibition as the recipient of the 27th Annual Thea Award for Outstanding Achievement in Museum Exhibit Design, Limited Budget.
November 24, 2020
Falcon's produces Karate Combat arena virtual background

Falcon’s Creative Group Brings Virtual Worlds to Karate Combat Season 2

– Falcon’s Creative Group, a leading experience design and digital media company, produced over two and a half hours of visual effects content for the second season of Karate Combat, the full-contact karate league. The new season seamlessly blends real-world athletic events with cutting-edge virtual production to transport audiences to simulated worlds.
November 18, 2020

Suite Space – Play in a New Age

People like to play. And people like to be with each other. And people like to eat and drink. It certainly makes sense that people will find a way to enjoy an evening out with friends, at a place they can have a fun and spirited time. For many years, activities like league bowling filled that need.
November 16, 2020

The Future with Digital Projection

How Falcon’s is levering innovations in digital projection and experimenting with high frame rates for new experiences. Digital media technologies are advancing at breakneck speeds. Often, the advancements are incremental to existing technologies, and rarely is there something new that requires a radical shift in workflows.
November 12, 2020
Falcon's GameSuite playsystem

Falcon’s Unveils GameSuite™ Playsystem

The newest addition to Falcon’s Creative Group’s expanding portfolio of patented offerings is the GameSuite™ product, an immersive gaming environment for friends and families to play, lounge, and connect. Each GameSuite™ unit combines an enveloping game bay and an adjoining lounge area, where the experience can dynamically rotate between play and lounge.
November 10, 2020

FCS Real Estate Innovation Partners with Falcon’s Creative Group and Katmandu Group

FCS Real Estate Innovation, Falcon’s Creative Group, and Katmandu Group announced a new strategic alliance primed to develop new story-based attractions utilizing the Katmandu IP. Together, the teams are ready to launch innovative experiential destinations, featuring themed retail, dining, and other location-based entertainment venues in Italy and beyond.
October 21, 2020
Falcon's X-Lab

The Future at Our Fingertips: Falcon’s X-Lab

The idea that The Future Is Now has never been more tangible than at this very moment, as we stand on the cusp of such rapidly evolving technological and cultural landscapes across the globe. We are tremendously excited for the opportunity to welcome clients, colleagues, and collaborators to the unveiling of our newest studio expansion: Falcon's X-Lab.
September 22, 2020
Katmandu Animated Series

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP

Beloved characters from Katmandu Parks will be brought to life through an animated series developed by two entertainment powerhouses.
September 18, 2020
Brand Experience Design

Building Connections with Brand Experience Design

As the world transitions from a purely goods and services economy to that of an experience economy, more and more brands are looking to make a deeper, longer-lasting, emotional connection with consumers. Not only that, but consumers are actively seeking out brands that can deliver on this level of engagement and foregoing those that do not. Let us look at the term Brand Experience.
August 20, 2020

The Magic of Light: Exploring the Evolution of Projection Mapping

Projection mapping, to me, is a truly fascinating subject. I became quite entranced with the tech while working on our Heroes and Legends project for Kennedy Space Center Visitor Complex back in 2016. Our media team was integrating both projection mapping and a hologram/Pepper’s Ghost effect on the actual Gemini 9A space capsule.
August 3, 2020
Hard Rock Vault in Orlando

An Interactive Experience at Hard Rock Vault

An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history. Anyone who has visited a Hard Rock Café knows they are more than just a restaurant. In many ways, they are a multi-city, international shrine to rock ‘n roll. An impressive collection of instruments, gold records, costumes, photos, and more line their walls, not to mention the classic cars hanging above the main dining area or jutting out of the building.
July 17, 2020
Tales from the Lab

Tales from the Lab: How Falcon’s R&Ds New Themed Entertainment Experiences

“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
July 13, 2020

IAAPA Virtual Expo: Asia

Visit with Falcon’s at the upcoming IAAPA Virtual Expo: Asia. Falcon’s is excited to announce that we will be exhibiting at the upcoming IAAPA Virtual Expo: Asia. For the health and safety of all IAAPA has provided an entirely web-based platform that allows industry professionals to connect. We are excited to participate in this virtual expo, and continue to explore and embrace new ways of communication as we connect with new and old friends.
June 29, 2020
Atlantis Sanya Waterpark

Destination Resorts: Not Your Everyday Escape

Vacations offer the opportunity to escape from daily routines for a short period. Some people opt to lie on a beach and get lost in a good book. Others seek more active adventures where they can explore new cities, experience the local culture, and test their tolerance for exotic cuisine.
June 24, 2020

Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo

Visitors to Brevard Zoo can now witness one of nature’s extraordinary events thanks to an enlightening augmented reality (AR) experience, the first of its kind at the Melbourne, Florida facility.
June 15, 2020
Building Charcters for Themed Experiences

Building Characters for Themed Experiences

Characters bring worlds to life.Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.
June 10, 2020
AAM Award - Becoming Jane

Jane Goodall Exhibition Wins Prestigious Industry Award

National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
May 14, 2020
Them Park Attraction Design Queue Featured

Worth the Wait: Design Methodologies for the Attraction Queue

“There was a line out the door…around the block…down the street.”  When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.  In our world of Entertainment Design, we spend our days […]
April 22, 2020
Falcon's Creative Group Service Synergy

The Synergy of Our Services

You might recall reading in our 20th anniversary article that in 2014, the founder of our company, Cecil D. Magpuri, decided to better position Falcon’s in the marketplace by clarifying its message and offerings. Falcon’s Treehouse was well established by that point, and soon, his other two companies would have an equal level of identification.
March 31, 2020
Jurassic Island Superlflume Media Image

Animation in Themed Entertainment

Animation has existed in many forms throughout history. Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation. Many periods of human history later, as technological advances were made, inventors showed off their creativity with devices such as […]
March 11, 2020

UCF Advisory Council

Council members help guide the UCF curriculum as well as the types of software programs these students should learn. We’d like graduates to know specific programs like SketchUp, AutoCAD, Revit, Unity, Rhino, Maya and other animation applications, the Adobe Creative Suite, and audio and video systems. If people can communicate using these tools, with freshly printed diplomas in hand, they’ll be ahead of the curve.
February 28, 2020
Themed Entertainment Editing

Making the Cut

Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
February 17, 2020

XR in Museums and Science Centers

Museums and Science Centers have become a premier venue to showcase immersive experiences. This has launched some of the most exciting opportunities for both creators and audiences. One of the largest factors contributing to this shift is the introduction and integration of XR experiences.
January 30, 2020
Falcon's Creative Group 20th Anniversary

Falcon’s Celebrates its 20 year anniversary!

To commemorate the founding of Falcon's twenty years ago, Owner Cecil D. Magpuri and Executive VP Of Operations, Yvette Whittaker, take a trip down memory lane. In this 20th-anniversary blog post, you will learn the Falcon's origin story, how the culture was established, and the pivotal moments that sparked this masterful rise in the entertainment design industry.
January 20, 2020
Hulk Circumotion Theater at IMG

Trends in Media-based Theme Park Attraction Experiences

At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Top 10 moments from Falcon's creative Group

Top 10 Moments of 2019

Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 16, 2019
Flying Theater by Falcon's Creative Group

A Revolutionary Immersive Flying Theater

When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
December 2, 2019

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group is pleased to announce their latest collaboration with the National Geographic Museum in Washington, D.C. to provide six multimedia experiences for the new “Becoming Jane” exhibition.
December 1, 2019
IAAPA Katmandu and Falcon's Press Event

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and partners and engage in exciting conversations with potential collaborators. On Wednesday, November 20th, Falcon’s had the pleasure of hosting a press event with one of those partners - Katmandu.
November 26, 2019
Sound Design by Falcon's Creative Group

Designing for Sound: An Acoustical Adventure

Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction. In many of these special venue environments, there are so many variables to deal with, but most often, the problem is acoustics.