NEWS & BLOG
NEWS & BLOG
September 22, 2020
Beloved characters from Katmandu Parks will be brought to life through an animated series developed by two entertainment powerhouses.
September 18, 2020
As the world transitions from a purely goods and services economy to that of an experience economy, more and more brands are looking to make a deeper, longer-lasting, emotional connection with consumers. Not only that, but consumers are actively seeking out brands that can deliver on this level of engagement and foregoing those that do not. Let us look at the term Brand Experience.
August 20, 2020
Projection mapping, to me, is a truly fascinating subject. I became quite entranced with the tech while working on our Heroes and Legends project for Kennedy Space Center Visitor Complex back in 2016. Our media team was integrating both projection mapping and a hologram/Pepper’s Ghost effect on the actual Gemini 9A space capsule.
August 3, 2020
An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history. Anyone who has visited a Hard Rock Café knows they are more than just a restaurant. In many ways, they are a multi-city, international shrine to rock ‘n roll. An impressive collection of instruments, gold records, costumes, photos, and more line their walls, not to mention the classic cars hanging above the main dining area or jutting out of the building.
July 17, 2020
“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
July 13, 2020
Visit with Falcon’s at the upcoming IAAPA Virtual Expo: Asia. Falcon’s is excited to announce that we will be exhibiting at the upcoming IAAPA Virtual Expo: Asia. For the health and safety of all IAAPA has provided an entirely web-based platform that allows industry professionals to connect. We are excited to participate in this virtual expo, and continue to explore and embrace new ways of communication as we connect with new and old friends.
June 29, 2020
Vacations offer the opportunity to escape from daily routines for a short period. Some people opt to lie on a beach and get lost in a good book. Others seek more active adventures where they can explore new cities, experience the local culture, and test their tolerance for exotic cuisine.
June 24, 2020
Visitors to Brevard Zoo can now witness one of nature’s extraordinary events thanks to an enlightening augmented reality (AR) experience, the first of its kind at the Melbourne, Florida facility.
June 15, 2020
Characters bring worlds to life.Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.
June 10, 2020
National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
May 14, 2020
“There was a line out the door…around the block…down the street.” When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line. In our world of Entertainment Design, we spend our days […]
April 22, 2020
You might recall reading in our 20th anniversary article that in 2014, the founder of our company, Cecil D. Magpuri, decided to better position Falcon’s in the marketplace by clarifying its message and offerings. Falcon’s Treehouse was well established by that point, and soon, his other two companies would have an equal level of identification.
March 31, 2020
Animation has existed in many forms throughout history. Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation. Many periods of human history later, as technological advances were made, inventors showed off their creativity with devices such as […]
March 11, 2020
Council members help guide the UCF curriculum as well as the types of software programs these students should learn. We’d like graduates to know specific programs like SketchUp, AutoCAD, Revit, Unity, Rhino, Maya and other animation applications, the Adobe Creative Suite, and audio and video systems. If people can communicate using these tools, with freshly printed diplomas in hand, they’ll be ahead of the curve.
February 28, 2020
Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
February 17, 2020
Museums and Science Centers have become a premier venue to showcase immersive experiences. This has launched some of the most exciting opportunities for both creators and audiences. One of the largest factors contributing to this shift is the introduction and integration of XR experiences.
January 30, 2020
To commemorate the founding of Falcon's twenty years ago, Owner Cecil D. Magpuri and Executive VP Of Operations, Yvette Whittaker, take a trip down memory lane. In this 20th-anniversary blog post, you will learn the Falcon's origin story, how the culture was established, and the pivotal moments that sparked this masterful rise in the entertainment design industry.
January 20, 2020
At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 2, 2019
November 26, 2019
Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction. In many of these special venue environments, there are so many variables to deal with, but most often, the problem is acoustics.
November 1, 2019
When overseeing theme park design from the ground up, one special opportunity we have is the chance to dive deep into the worlds of renown intellectual properties.
October 22, 2019
In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
October 14, 2019
The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years. The exact meaning of the term, however, seems to vary greatly from person to person and organization to organization.
October 9, 2019
Falcon's is excited to once again be exhibiting at the IAAPA Expo in Orlando, FL from Nov. 19-22! We would like to extend a personal invitation for you to visit us at Booth #1373 to learn more about our services, recent projects, products, and more. We're also excited to announce we will be hosting a Happy Hour at our booth to celebrate another exciting year.
October 9, 2019
Join our team here at Falcon's Creative Group for a drink and few laughs as we celebrate another awesome year!
October 1, 2019
The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
September 17, 2019
Falcon's will produce a series of Katmandu branded attractions beginning with a dynamic new entertainment venue in Punta Cana, Dominican Republic. The initial plans include two new attractions from Falcon’s Licensing within Katmandu that will help launch the country’s first-ever theme park.