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Media
Pre-production

Before creating a single asset of pre-production media, we want to understand the whole picture. Our media solutions take into account pre-show requirements, branding, intellectual properties, aspirational components, technologies, ride vehicle capabilities, amount of screens and their sizes and locations, running times, and of course, what story is being told and how the guest interacts with the story.

We strive to create memorable experiences no matter the size of the budget.

Whether we are creating pre-production media for an entire theme park, one attraction, a museum exhibition, a location-based entertainment experience, a digital experience, an interactive, a streamer, or any number of other possibilities, we always use the same methodologies, which have served as our North Star for decades.

Scriptwriting

The scriptwriting process can feel like an intense puzzle of characters, events, endings, or whatever else may cause friction. But we’ve been at the table before and know how to lead these discussions. We take everything into account: pre-show story, attraction dialogue, visuals, and which characters lead or support. Even though there might be one writer assigned to write a script, we know that person isn’t the only one who will have a say in what happens. We don’t write by committee, but we do value input from diverse voices. Learning what the audience cares about is important from a storytelling perspective and a cultural one, too. The bottom line? Developing a winning script can boil down to the three Ls - learning, listening, and leaving emotions out of it.

Storyboarding

We believe in show, not tell, when it comes to stories. Storyboarding is a key aspect of the media pre-production process. After scripts are finalized, our illustrators work with storytellers to determine the best routes of action and communication through storyboard media. Boards provide stakeholders with a start-to-finish understanding of camera angles, character actions, and potential props. Early storyboards can be as simple as rough sketches of critical scenes. As the process is advanced, we incorporate more details to flesh out the concept and provide recipients with all the information they need to fully understand what’s happening in each scene.

Animatics

Animatics bring storyboards to life through conveyed timing, pace, and flow. At Falcon’s we believe in the true art of a good animatic and its role as a draft of the final product. Our editors determine how long each frame is displayed and enhance scene motion through pans or zooms.

Then comes sound. We record scratch tracks for dialogue, source music that is either final or represents the sound we’re looking to achieve, and implement sound effects that best enhance a scene.

The final result is a dynamic, moving representation of the story – one we can make adjustments to before more expensive production steps begin.

3D Previsualization

3D previsualization is an important tool that is used to envision how we can bring scenes to life through visual effects, lighting, and complex camera movements. This step allows us to work more efficiently in production because we have already determined how we will execute each scene.

After reviewing storyboards or animatics, our computer graphics team uses software to create detailed 3D models and environments.

The end result is a roadmap to achieve maximum impact on the guest or viewer while minimizing potential disruptions in our workflow during production.

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