IP & Franchise
Strategy
A powerful intellectual property (IP) or franchise does more than entertain; it builds lasting emotional connections. Our IP & franchise strategy service helps you build a comprehensive plan to protect, manage, and expand your IP to connect with fans in new and exciting ways.
We partner with your team to create a strategic vision that includes multi-platform growth strategies, global market opportunities, and strategic research of existing IPs to guide expansion. Whether you’re launching a new IP or evolving an existing one, Falcon’s will help you build a franchise that captivates, endures, and grows with your audience.
Cross-Platform Franchise Development
Today’s fans expect to connect with stories across multiple channels. Our cross-platform franchise development service is designed to deepen engagement by expanding your IP.
This includes compelling experiences across location-based entertainment venues, media content, gaming, publishing, consumer products, and more. Falcon’s can craft a unified strategy that keeps your story consistent while tailoring it to each platform’s unique strengths. The result? A franchise that meets fans where they are, keeps them engaged, and grows with their fandom over time.
Licensing & Merchandising Strategy
Licensing and merchandising are key drivers of long-term franchise profitability. Our method helps maximize revenue by turning your IP into high-performing product lines and licensing partnerships. From collectibles, apparel, retail activations, and digital goods, we identify the right opportunities to extend your brand into new markets and consumer segments. We focus on scalable, data-informed strategies that increase visibility, drive sales, and create lasting value.