Software & Technology
Strategy
Our team of experts can provide strategic guidance on the integration of software and emerging technologies to enhance guest experience and operational efficiency. From Extended Reality (XR) solutions, including AR, VR, and MR, tailored for themed entertainment, to mobile apps and real-time data, to interactive media, we help clients identify, plan, and implement scalable solutions. Our team aligns technology platforms with creative vision, ensuring seamless integration across attractions, venues, and more. Whether you are launching a new experience or upgrading existing infrastructure, we deliver lifecycle strategies that drive innovation and guest engagement.
Strategic Planning
When incorporating new technology into your experience, having a clear, structured implementation plan is critical. We develop detailed, goal-driven roadmaps that translate business objectives into actionable technical steps. Each roadmap identifies system dependencies, resource requirements, and integration points, while accounting for scalability, support, and long-term maintenance. The result is a clear, coordinated framework that helps ensure every stage of your technology rollout is aligned, efficient, sustainable, with multiple levels of failover.
Platform Architecture
A well-architected platform is the foundation of scalable, resilient app ecosystems. Our proprietary platform layer empowers us to unify applications, services, and data under a consistent architectural framework. This approach enables engineers to rapidly build and deploy guest-facing applications without compromising reliability, security, or iteration speed. Our systems emphasize modular design, strong integration patterns, and automated lifecycle management ensuring that performance, maintainability, and guest experience evolve seamlessly as new features are introduced.
Emerging Technology
For over two decades, we have earned a reputation as an innovative leader in the themed entertainment industry. Key to this success is our constant desire to deliver a better guest experience with every new project. This means we are constantly evolving the ways we use technology to deliver top-quality attractions, products, interactives, media, and other creative experiences. Our team not only has a pulse on cutting-edge technology such as real-time rendering engines and IoT-enabled guest tracking, but we’re actually the ones creating it. This deep expertise allows us to guide our partners in selecting and integrating the right innovations for their projects, ensuring every experience is meaningful and memorable.
Data Intelligence
Smart decisions start with smart data. Our data intelligence platform empowers you with meaningful analytics that drive both guest satisfaction and business performance. By leveraging advanced AI and machine learning models, we transform structured and unstructured data into clear, actionable insights. Guest behavior, operations optimization, and financial modeling are right at your fingertips. Our data intelligence architecture ensures you’re equipped to make informed decisions that elevate the guest experience and strengthen your business strategy.