Chimelong Ocean Kingdom: Ocean Avenue Media Canopy
Client: The Chimelong Group
Services: Art Direction, Attraction Design, Media Production, Project Management, Installation Supervision, Ride Programming, Creative Guardian
Location: Zhuhai, P.R. China
Awards: THEA Award
Chimelong Ocean Kingdom, a Thea award-winning destination in Zhuhai, China, is a joyful celebration of humanity’s relationship with the ocean and its creatures, replete with fun-filled themed zones, exotic animal exhibits, exhilarating rides, and immersive theater shows, parades, and enriched media spectacles. Two of Chimelong Ocean Kingdom’s most celebrated elements are Ocean Avenue’s immense Media Canopy and the Deep Sea Odyssey aquarium adventure attraction. Falcon’s Creative Group was the visionary force behind the media and design services in the park, enjoyed by thousands of guests daily.
Situated over Ocean Avenue, the park’s main entry and retail boulevard, the giant Media Canopy acts as the theme park’s welcome experience in the morning and exit experience at the end of the day. It is a truly unique multimedia extravaganza. On this unprecedented overhead canvas, over 300 feet long and 100 feet wide, five distinct visual storylines delight guests with custom characters, environments, and styles.
The media programming was cleverly constructed into a randomized and seamless loop, with room to easily implement new segments. The ingenious perspectives in this beautiful undersea dance were carefully produced and then integrated on-site for the perfect introduction to Chimelong Ocean Kingdom during the park’s Grand Opening.