Blog

I started my path down art at a very young age. I would always draw characters and concepts from animated movies, video games, and my imagination.

Every year, our team looks forward to IAAPA week because of all the exciting events that take place. Of course, we love seeing people within the industry flooding to Orlando.

Over the last fifty years, a race for the latest and greatest technology has driven the themed entertainment industry. Developments in aspects like ride vehicles, media, and animated figures have furthered immersion, enhanced storytelling capabilities, and enabled escape.

At Falcon’s, each project is uniquely challenging because of the variety of mediums and display formats we create content for, but perhaps one of the most satisfying projects I have personally been a part of is our 3D dome projection theater.

Sun World Bà Nà Hills is an exotic destination resort located in the Trường Sơn Mountains west of Da Nang, Vietnam.

Storytelling is at the heart of everything we do at Falcon’s. Whether it is bringing to life attractions based on blockbuster IPs, like those from Marvel or Cartoon Network, or recreating amazing true-life experiences, our passion for crafting stories permeates everything we do.

A little while ago, I visited the Coca-Cola Store at Disney Springs in Orlando. I had a great time shopping for exclusive Coca-Cola merchandise, indulging in a couple of their specialty drinks at the rooftop bar, and even taking a selfie with their iconic mascot, a huge, furry, smiling polar bear who looked very cute in his red Coca-Cola scarf.

When looking at modern-day attraction design, the first thing we must keep in mind is the guest experience. Simply stated, what do you want your guests to experience and take away from your attraction, ride, or experience?

I recall attending a SATE conference presentation 10+ years ago on the topic of “Mass Customization”.