May 14, 2020
Them Park Attraction Design Queue Featured

Worth the Wait: Design Methodologies for the Attraction Queue

“There was a line out the door…around the block…down the street.”  When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.  In our world of Entertainment Design, we spend our days […]
April 22, 2020
Falcon's Creative Group Service Synergy

The Synergy of Our Services

You might recall reading in our 20th anniversary article that in 2014, the founder of our company, Cecil D. Magpuri, decided to better position Falcon’s in the marketplace by clarifying its message and offerings. Falcon’s Treehouse was well established by that point, and soon, his other two companies would have an equal level of identification.
March 31, 2020
Jurassic Island Superlflume Media Image

Animation in Themed Entertainment

Animation has existed in many forms throughout history. Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation. Many periods of human history later, as technological advances were made, inventors showed off their creativity with devices such as […]
March 11, 2020

UCF Advisory Council

Council members help guide the UCF curriculum as well as the types of software programs these students should learn. We’d like graduates to know specific programs like SketchUp, AutoCAD, Revit, Unity, Rhino, Maya and other animation applications, the Adobe Creative Suite, and audio and video systems. If people can communicate using these tools, with freshly printed diplomas in hand, they’ll be ahead of the curve.
February 28, 2020
Themed Entertainment Editing

Making the Cut

Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
February 17, 2020

XR in Museums and Science Centers

Museums and Science Centers have become a premier venue to showcase immersive experiences. This has launched some of the most exciting opportunities for both creators and audiences. One of the largest factors contributing to this shift is the introduction and integration of XR experiences.
January 30, 2020
Falcon's Creative Group 20th Anniversary

Falcon’s Celebrates its 20 year anniversary!

To commemorate the founding of Falcon's twenty years ago, Owner Cecil D. Magpuri and Executive VP Of Operations, Yvette Whittaker, take a trip down memory lane. In this 20th-anniversary blog post, you will learn the Falcon's origin story, how the culture was established, and the pivotal moments that sparked this masterful rise in the entertainment design industry.
January 20, 2020
Hulk Circumotion Theater at IMG

Trends in Media-based Theme Park Attraction Experiences

At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Top 10 moments from Falcon's creative Group

Top 10 Moments of 2019

Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 16, 2019
Flying Theater by Falcon's Creative Group

A Revolutionary Immersive Flying Theater

When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
December 2, 2019

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group is pleased to announce their latest collaboration with the National Geographic Museum in Washington, D.C. to provide six multimedia experiences for the new “Becoming Jane” exhibition.
December 1, 2019
IAAPA Katmandu and Falcon's Press Event

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and partners and engage in exciting conversations with potential collaborators. On Wednesday, November 20th, Falcon’s had the pleasure of hosting a press event with one of those partners - Katmandu.
November 26, 2019
Sound Design by Falcon's Creative Group

Designing for Sound: An Acoustical Adventure

Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction. In many of these special venue environments, there are so many variables to deal with, but most often, the problem is acoustics.
November 1, 2019
Storytelling Through IP

Storytelling Through Intellectual Properties

When overseeing theme park design from the ground up, one special opportunity we have is the chance to dive deep into the worlds of renown intellectual properties.
October 22, 2019
Using World Creator for Halo outpost discovery

Utilizing World Creator for Halo: Outpost Discovery

In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
October 14, 2019
Retailtainment future of Brick N Mortar stores

Retailtainment: Enchanting the Buying Experience

The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years. The exact meaning of the term, however, seems to vary greatly from person to person and organization to organization.
October 9, 2019
Falcon's at IAAPA

Visit us at IAAPA

Falcon's is excited to once again be exhibiting at the IAAPA Expo in Orlando, FL from Nov. 19-22! We would like to extend a personal invitation for you to visit us at Booth #1373 to learn more about our services, recent projects, products, and more. We're also excited to announce we will be hosting a Happy Hour at our booth to celebrate another exciting year.
October 9, 2019

Happy Hour at IAAPA Expo

Join our team here at Falcon's Creative Group for a drink and few laughs as we celebrate another awesome year!
October 1, 2019

How Open Space Drives Design

The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
September 17, 2019

Katmandu Partnership

Falcon's will produce a series of Katmandu branded attractions beginning with a dynamic new entertainment venue in Punta Cana, Dominican Republic. The initial plans include two new attractions from Falcon’s Licensing within Katmandu that will help launch the country’s first-ever theme park.
September 16, 2019
Dome Theater Turtle Trek

Completing the Circle: The Dome Theater Evolution

Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.
August 26, 2019
Themed Entertainment Editing

Generating 3D Content For Dome Experiences

Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.
August 14, 2019
Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
August 1, 2019
IMG Worlds Of Adventure

Escapism: The Universal Language of Entertainment

The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
July 31, 2019
Dome Theater Media Production

What is Experience Design?

And why does it matter? In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
July 5, 2018

Falcon’s President/Chief Creative Officer named in Blooloop 50 Theme Park Influencers List 2018

Congratulations to Falcon’s President and Chief Creative Officer, Cecil D. Magpuri, for being named in the 2018 Blooloop 50 Theme Park Influencer list! This first annual Blooloop 50 list celebrates key individuals whose expertise and passion are shaping the 21st-century theme park experience
August 4, 2017

What Does Innovation Mean to You?

Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.
May 25, 2017

What Does it Take to Build a Water Park?

This week, Universal's Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon's Treehouse, the attractions division of Falcon's Creative Group.
January 27, 2017
Attraction Design IMG World's of Adventure

IMG Worlds of Adventure opens in Dubai

In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.