Blog

What is Experience Design?

And why does it matter?
In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.

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Theme Park master plan

What Does Innovation Mean to You?

Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.

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Atlantis Sanya Aquaventure Waterpark

What Does it Take to Build a Water Park?

This week, Universal’s Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon’s Treehouse, the attractions division of Falcon’s Creative Group.

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IMG World of Adventure Dubai

IMG Worlds of Adventure opens in Dubai

In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.

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Atlantis Sanya Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…

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