Bà Nà Hills French Village
Client: Bà Nà Cable Car Services Joint Stock Company
Location: Danang, Vietnam
Nestled in the midst of a primeval forest, Bà Nà Hills French Village offers a world-class destination high in the mountains of Da Nang, Vietnam. Representing the apex of French culture and architecture, the quaint village of Bà Nà Hills was dreamed up by the master storytellers at Falcon’s Creative Group.
Falcon’s was tasked with transporting visitors back to the medieval era and creating a village rooted in historical fact while integrating fine dining, shopping, and live entertainment in ways that seemed natural to the story. The French Village required cohesion with the Bà Nà Hills resort experience, which also includes the largest indoor entertainment center in Vietnam and the longest single rope cable car run in the world.
The design team spun an intricate tale to drive the space’s creative vision, incorporating a blend of real characters, maps of historical travel routes, and even detailed timelines. The storyline was rigorously researched for historical veracity, to that special point where reality and fantasy blend into one amazing, immersive experience.
Falcon’s Creative Group structured the destination’s creative logic: seven distinct sections to reflect seven eras of French culture, from Gothic cathedrals to pastoral villas. Further, the team defined the expansive facility’s multipurpose functionality for lodging, dining, retail, and entertainment. The resulting master plan depicted a fascinating cultural foundation with thematic consideration of optimal guest flow and operations infrastructure.