News & Blog
Falcon’s Creative Group Honored with 2026 WWA Leading Edge Award for Creative Leadership on Aquarabia
Falcon’s Creative Group is proud to announce it has been awarded a prestigious 2026 World Waterpark Association (WWA) Leading Edge Award for its creative leadership work on Aquarabia, Saudi Arabia’s first and largest water theme park, located in Qiddiya City.
In the Queue
🎙️ Make sure to "queue" up our latest podcast episode, all about theme park attraction queues! 🎢 Join the conversation as Audrey sits down with our team of experts to share how queues set the stage for the ride, immerse guests in the story before it even begins, and use clever design tricks to make the wait time fly by.
Day in the Life at a Theme Park Design Company: Project Planning
When it comes to creating immersive experiences, it’s well-known that it takes a village. A very creative and technical village. From pre-concept design all the way to installation supervision, every team plays a critical role in opening experiences that guests will treasure.
New Murabba Signs Agreement with Falcon’s Creative Group to Develop Mukaab Experiences
New Murabba, a PIF company, has signed a long-term strategic agreement with Falcon’s Creative Group, a global leader in Entertainment Experience Design, to create visionary concepts and immersive experiences for The Mukaab, the iconic centerpiece of New Murabba.
How to Get Your Foot in the Door at a Theme Park Design Company
Dreaming of a career in theme park design? In this edition of our Foot in the Door series, we’re sharing real stories from our team members about how they broke into the themed entertainment industry. From creative roles to technical positions, we reveal the skills and strategies that helped them turn their passion for immersive experiences into a career. Whether you're a student, a creative professional, or simply curious, read (or listen) on for insider tips, career advice, and the many paths that can lead to a job in this exciting industry.
Tourism Game-Changer: Orlando’s Brand New Theme Park
Casandra Matej, President & CEO of Visit Orlando, joins us in today’s new episode!
With the long-anticipated opening of Universal Epic Universe, Casandra shares how Visit Orlando is helping to position this monumental moment on the global stage. We also dive into the impact on the local economy and the power of the experience economy as a whole.
Plus, you don’t want to miss our lightning round with our Media Production Coordinator Jaysa Ramirez
Engineering Entertainment
Our latest podcast episode is ALL about the engineering side of entertainment! Every unforgettable themed experience starts with brilliant behind-the-scenes problem solving. Great engineers turn ideas into reality. Hear it firsthand from our Falcon’s Attractions team!
Women Leaders in Themed Entertainment
We’re kicking off season 8 of Experience Imagination with an inspiring episode that celebrates remarkable women leaders in the themed entertainment industry and explores how they’ve navigated their professional journeys. experiences and thought–provoking insights gained from impressive careers climbing the corporate ranks.
25th Anniversary Podcast
This year marks a major milestone for Falcon’s Creative Group—25 years of innovation, creativity, and pushing the boundaries of themed entertainment. On February 1st, the company officially turned a quarter-century old, and to celebrate, we’re diving deep into the incredible journey that brought us here in a special anniversary video episode of Experience Imagination.
Celebrating Falcon’s Creative Group’s 25 Years of Themed Entertainment Excellence
A homegrown Orlando company located in the theme park capital of the world, Falcon’s Creative Group has been an incubator for innovation since its inception in 2000, when it was founded as Falcon’s Treehouse by CEO Cecil D.
A Conversation with Themed Entertainment Industry Legend Bob Ward
When it comes to creating worlds of wonder, few names carry as much weight as Bob Ward. We had the incredible privilege of sitting down with this legendary figure in our latest podcast episode of Experience Imagination.
Falcon’s Beyond Executive David Schaefer Named Blooloop Power 10 Influencer
David Schaefer, Chief Development Officer of Falcon’s Beyond, was named a Blooloop Power 10 Influencer on this year’s Blooloop 50 Theme Park Influencer List.
IAAPA Expo 2024 Press Event Recap
On Tuesday Nov. 19, we shared some big company growth news in a very fun Falcon’s way through a late-night talk show version of our award-winning podcast Experience Imagination. Falcon's Beyond and Infinite Acquisitions Partners have just entered into a letter of intent for Falcon's to operate Oceaneering Entertainment Systems (OES) in early 2025
Infinite Acquisitions Partners Announces LOI with Oceaneering International, Inc.
OES, currently part of Oceaneering International, Inc., built its reputation over decades as a global leader in advanced ride and show system
Falcon’s Beyond Activates Advisory Board and Its First Strategic Advisor
Former President of Universal Creative Mike Hightower Engaged by Falcon’s as Strategic Advisor to Help Propel Its Ambitious Growth Plan and Broaden Its Impact
All the Feels: Psychology of Attraction Design
People love that adrenaline rush of a well-timed “safe scare.” It’s fascinating how carefully designed sensory triggers shape these intense experiences and make them feel so real. The secret lies in understanding human psychology.