News & Blog

How to Design a Theme Park: Master Planning Process

A master plan is often mistaken for the drawing of a single illustrative site plan. Although this is probably the most memorable piece of a master plan, in themed entertainment, it is much bigger than that. Master Planning conducts feasibility studies and strategic framework planning before even getting to the creative designing park.

Falcon’s Creative Group Unveils SpectraVerse™ Attractions

Falcon’s Creative Group continues to expand on its patented and patent pending product offerings with a new family of attractions called SpectraVerse™. These interactive walking adventures harness immersive storytelling techniques and advanced media technologies to empower individuals with their own unique role and positionally tracked perspective.

Jane Goodall Exhibition Receives TEA Thea Award for Outstanding Achievement

The Themed Entertainment Association (TEA) Awards Committee and TEA International Board of Directors have named the National Geographic Museum’s Becoming Jane: The Evolution of Dr. Jane Goodall exhibition as the recipient of the 27th Annual Thea Award for Outstanding Achievement in Museum Exhibit Design, Limited Budget.

Falcon’s Creative Group Brings Virtual Worlds to Karate Combat Season 2

Falcon’s Creative Group, a leading experience design and digital media company, produced over two and a half hours of visual effects content for the second season of Karate Combat, the full-contact karate league

Suite Space – Play in a New Age

People like to play. And people like to be with each other. And people like to eat and drink.

Falcon’s Unveils GameSuite™ Playsystem

The newest addition to Falcon’s Creative Group’s expanding portfolio of patented and patent pending offerings is the GameSuite™ product, an immersive gaming environment for friends and families to play, lounge, and connect.

The Future with Digital Projection

How Falcon’s is levering innovations in digital projection and experimenting with high frame rates for new experiences. Digital media technologies are advancing at breakneck speeds.

The Future at Our Fingertips: Falcon’s X-Lab

The idea that The Future Is Now has never been more tangible than at this very moment, as we stand on the cusp of such rapidly evolving technological and cultural landscapes across the globe.

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP

Building Connections with Brand Experience Design

As the world transitions from a purely goods and services economy to that of an experience economy, more and more brands are looking to make a deeper, longer-lasting, emotional connection with consumers.

The Magic of Light: Exploring the Evolution of Projection Mapping

Projection mapping, to me, is a truly fascinating subject. I became quite entranced with the tech while working on our Heroes and Legends project for Kennedy Space Center Visitor Complex back in 2016.

An Interactive Experience at Hard Rock Vault

An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history.

Tales from the Lab: How Falcon’s R&Ds New Themed Entertainment Experiences

“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”

Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo

Brevard Zoo commissioned Falcon’s Creative Group to design and implement a turnkey AR experience for their new “Rainforest Revealed” exhibit.

Jane Goodall Exhibition Wins Prestigious Industry Award

National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.

Building Characters for Themed Experiences

Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.

Worth the Wait: Design Methodologies for the Attraction Queue

"There was a line out the door…around the block…down the street.” When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.

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