History
Falcon’s Creative Group, as it’s known today, began as Falcon’s Treehouse.
As Chief Executive Officer, Cecil has led Falcon’s from its humble beginnings as a small design studio to the internationally recognized firm it is today – a firm which has completed projects for companies that include Chimelong Group, Evergrande Group, Hard Rock, Lotte Group, National Geographic, SeaWorld Parks and Entertainment, Universal Studios, and Walt Disney Company.
Falcon’s earned its wings in those early days by engaging deeply with our clients, helping them envision the most immersive experiences possible. By plugging into each client’s imagination, we tuned in to the truth of their stories, and then we turned on the creative superchargers to develop solutions. Our small but agile company delivered hit after hit by using innovative storytelling techniques to overcome the unique challenges each project brought.
Falcon’s took off over the next several years, earning repeat business and new clients alike, and evolving into one of the industry’s most trusted and respected master planning and attraction design firms. We continued to build a solid reputation of providing on-time, on-budget designs and attraction development while venturing into new realms and expanding our service offerings. We recognized that media was instrumental to the successful storytelling of many of our projects, and we possessed the knowledge to produce that media, specifically for unique venues and attractions. The in-house media team was born and has grown steadily, hiring only the best, most capable staff members who work hard to deliver the simply masterful solutions that Falcon’s is known for.
We continued to add services, ensuring we offered complete, turnkey solutions through every stage of a project, from strategy to development to delivery and beyond. Today, Falcon’s is a unified entity that is set up to handle every possible client request. And still, what keeps our hearts pumping and our wings flying is our unwavering commitment to help our clients realize their dreams. If we can take the audience on a journey of the mind, where their senses go along for the adventure, we have accomplished something special.
We look forward to soaring to even higher heights.
Falcon’s is established
After spending more than a decade as an architectural designer and themed entertainment creative director, Cecil D. Magpuri launched Falcon’s Treehouse. He always knew he wanted to have his own entertainment company where his imagination would encounter no restraints. In less than a year, Falcon’s landed a few big projects that put the fledgling company on the map, and Cecil was able to hire a few staff members.
iXL SCAD
Falcon's Treehouse designed a custom theatre space for iXL, giving the dot com company a breathtaking venue to showcase its expertise. The wraparound environment of Solutions Sphere emotionally and physically draws guests in, while the media, a blend of digitally composited CG and edited footage, provides a memorable wow moment. At the exciting conclusion of the presentation, a branded sphere floats into guests’ hands.
Hard Rock Vault
Falcon’s tapped into their knowledge of designing immersive, pulsed experiences for theme parks when determining the direction to take The Total Immersion Tour, Hard Rock Vault’s main guest experience. The guided journey took visitors through a series of vignettes that immersed them in rock ‘n roll’s compelling history while offering glimpses of some of Hard Rock’s rarest items from their massive collection.
Curse of DarKastle
Falcon’s was responsible for comprehensive design and media services for Busch Gardens Williamsburg’s pioneering hybrid attraction, Curse of DarKastle. Guests were taken on a pulse-pounding sleigh ride filled with dizzying drops, surprise twists, and sensational 3D visuals, which were brought to life with revolutionary technology. The motion-based 4D dark ride experience earned a Thea Award for Outstanding Achievement.
Charlie and the Chocolate Factory
The story of Charlie and the Chocolate Factory was adapted for a dark ride. Falcon’s Treehouse designed and composed all audio for the ride and provided a turnkey solution for the great glass elevator experience. CG animation was projected onto five surfaces, which, when combined with all the other impactful environmental effects, provided guests with the unique sensation of flight, albeit a trippy one!
i-Space Exhibit
A compelling, innovative, forward-thinking exhibition for Singapore’s Science Center planted guests in the future where they were introduced to dozens of next-gen technologies. Falcon’s master planned the sleek, streamlined gallery and also designed the amusing and fascinating displays and interactives, which inspired visitors of all ages to contemplate a world where the “fiction” from science-fiction is erased.
Dragon’s Treasure™
The Thea award-wining Dragon’s Treasure™ attraction tells the mythical story of the dragon kings and the fabled pursuit of the mystical pearl. The engaging media envelopes the audience physically and emotionally. The incredible visual feast was created by Falcon’s, who was proud to have played a central role in this groundbreaking 360° dome experience inside the Bubble Theater at the world-renowned City of Dreams Casino.
Inspiration of Flight
Blending cutting-edge technology with an emotional, heartfelt story, Falcon’s designed Inspiration of Flight as a showcase for how traditional theme park attractions could cater to the needs and desires of Shanghai Expo 2010 visitors. On this fantastic journey, guests watch two children become integral parts of the aviation industry, leading the future of aviation from both a technology and service standpoint.
Turtle Trek
At SeaWorld Orlando’s Turtle Trek® attraction, audiences are immersed in the perspective of Nyah™ the sea turtle and engaged in a thrilling array of natural environments. This awe-inspiring experience, which takes place inside of Falcon’s Spheron® Theater, gives guests a unique opportunity to not only live out a sea turtle’s challenges and triumphs but also learn how to make a difference for marine ecosystems.
Bà Nà Hills French Village
Nestled in the midst of a primeval forest, Bà Nà Hills French Village offers a world-class destination high in the mountains of Da Nang, Vietnam Falcon’s master planned the quaint village, which represents the apex of French culture and architecture. The team spun an intricate tale to drive the creative vision, incorporating a blend of real characters, maps of historical travel routes, and even detailed timelines.
Falcon's Rebranding
Falcon’s turned to branding experts to frame up the different types of businesses it had a hand in and to also clarify their messaging and positioning in the market. This is how Falcon’s Digital Media and Falcon’s Licensing were born and how the umbrella name of Falcon’s Creative Group came into existence. Our identity evolved during this rebranding effort, and it proved to be a pivotal moment in our history.
Chimelong Ocean Kingdom
Visitors to Chimelong Ocean Kingdom are wowed by a mesmerizing Media Canopy that acts as the theme park’s welcome experience in the morning and exit experience at the end of the day. Situated over Ocean Avenue, the immense, unique, multimedia extravaganza features a beautiful undersea dance that delights guests with custom characters, environments, and styles. The media was programmed to easily allow for new segments.
IMG Worlds Of Adventure
Falcon’s master planned IMG Worlds of Adventure, a 1.5 million-square-foot indoor entertainment destination in Dubai that features four themed zones: Marvel, Cartoon Network, Lost Valley – Dinosaur Adventure, and IMG Boulevard. We also provided media, art direction, and other production services for many of the groundbreaking, high profile guest experiences, themed retail stores, and exclusive dining venues.
Kennedy Space Center: Heroes and Legends
An immersive storytelling experience at Kennedy Space Center Visitor Complex invites guests to celebrate the power that ordinary people have to rise and become heroes, finding the courage to explore what lies beyond. Falcon’s provided a multitude of services that ignite the creative pulse of this landmark attraction, including attraction design, media production, onsite project management, and technical integration.
Nat-Geo Encounter: Ocean Odyssey
Falcon’s designed a breathtaking, interactive, underwater journey that transported guests to extraordinary places among Earth’s diverse ocean biomes. Through the use of cutting-edge technology, visitors were treated to rare moments in nature and learned how they could help preserve the various wonders they’ve just witnessed. Falcon’s worked their partners to ensure the experience was as authentic as possible.
MOTIONGATE Dubai: Lionsgate Zone
Falcon’s was honored to be selected as the master planner and creative guardian for the Lionsgate Zone at MOTIONGATE™ Dubai. We took on the challenge of bringing The Hunger Games film franchise to reality while holding up the integrity and style of the popular intellectual property. The Hunger Games attractions are a pulse-pounding and integral part of this theme park adventure.
Atlantis Sanya: Aquaventure Waterpark & Lost Chambers Aquarium
Falcon’s provided thematic and interior design services as well as art direction for two of Atlantis Sanya’s highly themed areas. The family-friendly Lost Chambers Aquarium features more than 30 exhibits and is also home to The Ambassador Lagoon, one of the world’s largest aquariums. Stunning design elements and fast-moving waterways at Aquaventure Waterpark immerse visitors in the aquatic wonder of Atlantis.
Battle for Eire
Falcon’s provided turnkey media and sound production services for this multi-sensory, virtual reality, motion simulator ride at Busch Gardens Williamsburg. The custom solution artfully blends storytelling, technology, and traditional Irish lore to create a captivating adventure that thrusts riders into an epic battle. Falcon’s helped design the inventive two-stage VR headset, which separates the head mount from the display.
Halo: Outpost Discovery
Falcon’s worked closely with Herschend Live and 343 Industries to provide the narrative, story development, live-action film production, CG animation, visual effects, motion graphics, sound design, and interactive audio for a wide array of experiences throughout Halo: Outpost Discovery. This one-of-a-kind touring fan experience brought one of the most revered video game universes to captivating life.
Becoming Jane: The Evolution of Dr. Jane Goodall
Falcon’s Creative Group collaborated with the National Geographic Museum and the Jane Goodall Institute to provide several multimedia experiences for the “Becoming Jane: The Evolution of Dr. Jane Goodall” exhibition. A variety of innovative storytelling techniques and new technologies immersed visitors in Jane’s journey, allowing them to feel what it was like to live among and study wild chimpanzees in Africa.
Falcon’s Beyond
Parent company Falcon’s Beyond launches as a fully integrated development enterprise that propels intellectual property (IP) activations concurrently across physical and digital experiences through three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations, and Falcon’s Beyond Brands. The company was formalized when Falcon’s Creative Group united with themed-entertainment company Katmandu Group.
Falcon’s Creative Philippines
The Falcon’s footprint expanded globally with the launch of Falcon’s Creative Philippines, based in Metro Manila. This new office strengthens Falcon’s international footprint and brings together a talented local team of passionate storytellers and creative professionals. The Philippines team supports our growing portfolio of high-profile international entertainment projects.
Aquarabia Water Theme Park
As the largest and first water theme park of its kind in Saudi Arabia, Aquarabia is making waves as a world-class theme park, water park, entertainment destination, and sporting complex all rolled into one game-changing experience. Falcon’s was proud to be the park’s master planner, attraction designer, and creative guardian.
(Hide Me) New Headquarters
After a few solid years of success, Cecil felt the time was right to seek larger office accommodations for his growing workforce. MetroWest stood out as an ideal location, mainly due to the conveniences it provides nearby and the high-quality standards for both residential and commercial buildings. Cecil also wanted Falcon’s to be housed in an attractive setting, and this section of MetroWest meets that criteria.