IMG Worlds of Adventure
Client: IMG Group
Services: Master Planning, Attraction Design, Art Direction, Media Production, Themed Retail & Restaurants, Project Management, Installation Supervision, Ride Programming, Creative Guardian, Theme Park Design
Location: Dubai, U.A.E.
IMG Worlds of Adventure is a 1.5 million-square-foot entertainment destination, consisting of four themed zones including MARVEL, Cartoon Network, Lost Valley – Dinosaur Adventure, and IMG Boulevard.
The indoor park features a unique array of adrenaline-pumping roller coasters, thrill rides, and spine-tingling attractions based on popular Cartoon Network characters, iconic MARVEL Super Heroes, and incredible dinosaurs. IMG Worlds of Adventure is also home to a number of world-firsts, a variety of themed retail stores, exclusive dining venues, and a 12-screen state-of-the-art cinema.
Falcon’s provided creative and production resources to many of IMG Worlds of Adventure’s groundbreaking, high profile guest experiences. The attraction, Avengers: Battle of Ultron, has garnered special attention. MARVEL’s characters are beloved and getting the MARVEL spirit just right was not a simple task. In short, all eyes were on us to see how they would pull off this project.
The team poured all their heart and design wisdom into creating a media-based attraction without equal. This marquee Avengers attraction uses the absolute best in storytelling and media integration to astound guests of all ages, as they stand side-by-side with Captain America, Thor, and Iron Man to protect the world from the notorious Ultron.
In addition, IMG Worlds of Adventure features Cartoon Network brands such as The Amazing World of Gumball, Adventure Time, The Powerpuff Girls, Ben 10, and LazyTown. With media-based attractions including Ben 10 5D Hero Time and The Amazing Ride of Gumball, the Cartoon Network zone includes a wide variety of attractions for all ages.