June 17, 2024
When most people think about creativity, they picture actual works of art like fictional novels, architecture, films and TV shows, movies, paintings, and maybe even culinary masterpieces.
May 24, 2024
Master planning entire theme parks, designing compelling museum exhibits, creating an all-new attraction that enhances a storyline, and more; it’s all in a day’s work for our Creative Directors.
May 23, 2024
Falcon’s was thrilled to be highlighted in Qiddiya’s “The Play Creators” series as the selected master planner, attraction designer, and creative guardian of the first-ever Dragon Ball theme park.
March 25, 2024
Qiddiya Investment Company and Toei Animation select Falcon’s Creative Group to bring global cultural manga & anime phenomenon to life in immersive theme park for fans
March 21, 2024
As we honor Women's History Month, we’re taking the opportunity to recognize and celebrate all the outstanding women at Falcon’s who are contributing to the success of our company.
February 15, 2024
What is animation? Animation creates the illusion of movement. Traditional or 2D animation is done with a pencil and paper, where an artist hand draws each scene frame by frame, but animation can also be created in 3D on a computer by a 3D animator.
October 19, 2023
We’re excited to announce that we’ll be exhibiting at the upcoming IAAPA Expo! The tradeshow will take place from November 14-17 at the Orange County Convention Center in Orlando, Florida.
December 3, 2020
The Themed Entertainment Association (TEA) Awards Committee and TEA International Board of Directors have named the National Geographic Museum’s Becoming Jane: The Evolution of Dr. Jane Goodall exhibition as the recipient of the 27th Annual Thea Award for Outstanding Achievement in Museum Exhibit Design, Limited Budget.
November 24, 2020
Falcon’s Creative Group, a leading experience design and digital media company, produced over two and a half hours of visual effects content for the second season of Karate Combat, the full-contact karate league
November 16, 2020
How Falcon’s is levering innovations in digital projection and experimenting with high frame rates for new experiences. Digital media technologies are advancing at breakneck speeds.
October 21, 2020
The idea that The Future Is Now has never been more tangible than at this very moment, as we stand on the cusp of such rapidly evolving technological and cultural landscapes across the globe.
July 17, 2020
“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
February 28, 2020
Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
January 20, 2020
At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 16, 2019
When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
August 1, 2019
The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
July 31, 2019
And why does it matter?
In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
July 5, 2018
Congratulations to Falcon’s President and Chief Creative Officer, Cecil D. Magpuri, for being named in the 2018 Blooloop 50 Theme Park Influencer list! This first annual Blooloop 50 list celebrates key individuals whose expertise and passion are shaping the 21st-century theme park experience
August 4, 2017
Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.
May 25, 2017
This week, Universal's Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon's Treehouse, the attractions division of Falcon's Creative Group.
January 27, 2017
In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.
August 14, 1019
“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
