The leadership team helps guide our innovation, and growth as one of the preeminent experience design firms in the world.

Cecil Magpuri

Chief Executive Officer

Cecil’s innate ability to craft engaging, world-class guest experiences is the driving force behind Falcon’s award-winning designs, attractions, products, and content.

Yvette Whittaker

Chief Corporate Officer

Over the last two decades, Yvette has developed an encyclopedic knowledge of our clients, vendors, and projects. She’s an accomplished ambassador and an inspirational leader.

David Schaefer

Chief Development Officer

David utilizes his mechanical engineering background and trademark attention to detail to inform every step of the process as he leads the Design team’s varied efforts.

Jo Merrill

Chief Financial Officer

Jo oversees the capital structure and addresses any issues within the overall financial picture. She determines the best mix of debt, equity, and internal financing while elevating her investment ideas for the company’s capital to the board.

Daryl White

Executive VP of Global Licensing/Business Development

A certified Six Sigma Green Belt, Daryl excels in many areas. He has an in-depth understanding of ride systems, media-based attractions, and location-based entertainment.

Jennifer Smeresky

Executive Vice President of Finance

Jennifer is a critical part of the on-time, on-budget philosophy that has made Falcon’s a successful global design firm. Her rare intellect keeps us on track financially.

Jason Ambler

President of Digital Media

Jason’s background as an entrepreneur, post-production and VFX supervisor, and executive producer makes him an exceptionally diversified leader of the Digital Media team.

Jason Embury

Vice President of Digital Media

"with over a decade of experience working with, and teaching, game engine technologies, Jason ensures that Falcon’s digital media team is constantly innovating with a focus on the future. Combining his strong traditional art skills with his knowledge of creating 3D worlds, he uses his creative vision and art direction skills to guide all the media team projects.

Philip Hocking

Vice President of Architecture

With a remarkable track record, strategic vision, and dedication to creativity, profitability, and sustainability, Philip's passion for transformative experiences enables him to drive the delivery of world-class entertainment destinations.

Rick Morris

Director Of Sound

Rick is a dedicated entertainment industry veteran, having spent decades working on feature films and television shows before transitioning to themed guest experiences.

Robb Wilson

Vice President of Project Management

In the unique world of themed entertainment where brick and mortar designs integrate directly with the digital landscape, Robb’s diverse range of analog and digital knowledge makes him a versatile ‘Swiss army knife’ with a willingness to tackle any challenge that comes his way

Saham Ali

Executive Vice President of Technology

Saham’s expert guidance has helped Falcon’s position itself as a leader in the themed entertainment industry for virtual reality, augmented reality, and virtual production.

Kenn Hardy

Senior Design Director

Kenn has a long and storied history of providing creative services for some of the world’s top theme parks and industry players, including Disney, Universal, and Herschend.

James Moore

Creative Director

James serves as a decisive leader, guiding projects from inception to launch. His blend of traditional art skills and contemporary interactive and iterative design principles allows Falcon's to execute products while considering essential design criteria, expectations, storytelling, and creative intent.

Mark Spencer

Creative Director/Master Planner

An accomplished Creative Director and Master Planner, Mark combines artistic creativity with business acumen in his captivating designs and unforgettable experiences. With a diverse background in entertainment and leisure, Mark has a proven track record of success and has worked on both the client and designer side of the business.

Stephen Ricker

Creative Director

Stephen’s diverse technical and creative skill sets, combined with a tireless work ethic and enthusiastic spirit, make him a perfect Creative Director for Falcon’s.

Andrew Tober

Creative Director

Andrew’s range of creative and technical skillsets have uniquely positioned him as a bridge between the worlds of conceptual development and fabrication. This dynamic flexibility makes Andrew uniquely suited for his role as Creative Director at Falcon’s.