The leadership team helps guide our innovation, and growth as one of the preeminent experience design firms in the world.
Cecil Magpuri
Chief Executive Officer
Cecil’s innate ability to craft engaging, world-class guest experiences is the driving force behind Falcon’s award-winning designs, attractions, products, and content.
Yvette Whittaker
Chief Corporate Officer
Yvette has an encyclopedic knowledge of our clients, vendors, and projects. She’s an accomplished ambassador and an inspirational leader.
David Schaefer
Chief Development Officer
David utilizes his mechanical engineering background and trademark attention to detail to inform every step of the process as he leads our varied efforts.
Jason Ambler
President of Content Strategy & Innovation
Jason oversees all aspects of the content creation arm of the company, including client relations, budgeting, scheduling, contracts, creative direction, development, production, and post-production.
Philip Hocking
Vice President of Architecture
Phil plays an integral part in the core executive, design, and project management teams, overseeing the planning, implementation, and supervision of projects worldwide.
Robb Wilson
Executive Vice President of Projects
Robb’s range of talents in civil engineering, architecture, software engineering, applied mathematics, urban planning, automation, augmented reality, and project management makes him a valuable and agile leader.
Joe Schaefer
Vice President of Technical Design
Joe leads the technical design department in developing and realizing the creative intent envisioned for each project. Coordinating with A/V, SFX, lighting, ride, and specialty vendors, he ensures the facets of each experience seamlessly mesh into a single cohesive and enveloping guest experience.
Jason Embury
Vice President of Digital Media
Jason is an inspirational leader specializing in Unreal Engine, real-time production, art direction, and world-building. He drives the development of all media-related projects and ensures they live up to our studio’s high standards.
Matthew Martin
Vice President of Design
Matthew Martin is an experienced creative executive and global team leader with a strong track record of developing exciting, innovative, and inspirational designs for attractions and themed experiences.