The leadership team helps guide our innovation, and growth as one of the preeminent experience design firms in the world.

Cecil Magpuri

Chief Executive Officer

Cecil’s innate ability to craft engaging, world-class guest experiences is the driving force behind Falcon’s award-winning designs, attractions, products, and content.

Marty Magpuri


Marty laid the foundation for our sound financial and legal practices. She is a trusted advisor on all matters that affect the company’s bottom line and operational efforts.

Yvette Whittaker

Chief Corporate Officer

Over the last two decades, Yvette has developed an encyclopedic knowledge of our clients, vendors, and projects. She’s an accomplished ambassador and an inspirational leader.

David Schaefer

Chief Development Officer

David utilizes his mechanical engineering background and trademark attention to detail to inform every step of the process as he leads the Design team’s varied efforts.

Jennifer Smeresky

Executive Vice President of Finance

Jennifer is a critical part of the on-time, on-budget philosophy that has made Falcon’s a successful global design firm. Her rare intellect keeps us on track financially.

Daryl White

VP of Global Licensing/Business Development

A certified Six Sigma Green Belt, Daryl excels in many areas. He has an in-depth understanding of ride systems, media-based attractions, and location-based entertainment.

Jason Ambler

President of Digital Media

Jason’s background as an entrepreneur, post-production and VFX supervisor, and executive producer makes him an exceptionally diversified leader of the Digital Media team.

Rebecca Roby

VP of Legal Affairs/General Counsel

Rebecca’s contributions on the legal front, which include protection of IP assets, contract negotiation and drafting, and litigation management, are an invaluable asset.

Rick Morris

Director Of Sound

Rick is a dedicated entertainment industry veteran, having spent decades working on feature films and television shows before transitioning to themed guest experiences.

Saham Ali

Vice President of Technology

Saham’s expert guidance has helped Falcon’s position itself as a leader in the themed entertainment industry for virtual reality, augmented reality, and virtual production.

Stephen Ricker

Creative Director

Stephen’s diverse technical and creative skill sets, combined with a tireless work ethic and enthusiastic spirit, make him the perfect creative director for Falcon’s.

Kenn Hardy

Senior Design Director

Kenn has a long and storied history of providing creative services for some of the world’s top theme parks and industry players, including Disney, Universal, and Herschend.