The leadership team helps guide our innovation, and growth as one of the preeminent experience design firms in the world.
Cecil Magpuri
Chief Executive Officer
Cecil’s innate ability to craft engaging, world-class guest experiences is the driving force behind Falcon’s award-winning designs, attractions, products, and content.
Yvette Whittaker
Chief Corporate Officer
Over the last two decades, Yvette has developed an encyclopedic knowledge of our clients, vendors, and projects. She’s an accomplished ambassador and an inspirational leader.
David Schaefer
Chief Development Officer
David utilizes his mechanical engineering background and trademark attention to detail to inform every step of the process as he leads the Design team’s varied efforts.
Jo Merrill
Chief Financial Officer
Jo oversees the capital structure and addresses any issues within the overall financial picture. She determines the best mix of debt, equity, and internal financing while elevating her investment ideas for the company’s capital to the board.
Daryl White
Executive VP of Global Licensing/Business Development
A certified Six Sigma Green Belt, Daryl excels in many areas. He has an in-depth understanding of ride systems, media-based attractions, and location-based entertainment.
Jennifer Smeresky
Executive Vice President of Finance
Jennifer is a critical part of the on-time, on-budget philosophy that has made Falcon’s a successful global design firm. Her rare intellect keeps us on track financially.
Jason Ambler
President of Digital Media
Jason’s background as an entrepreneur, post-production and VFX supervisor, and executive producer makes him an exceptionally diversified leader of the Digital Media team.
Jason Embury
Vice President of Digital Media
"with over a decade of experience working with, and teaching, game engine technologies, Jason ensures that Falcon’s digital media team is constantly innovating with a focus on the future. Combining his strong traditional art skills with his knowledge of creating 3D worlds, he uses his creative vision and art direction skills to guide all the media team projects.
Philip Hocking
Vice President of Architecture
With a remarkable track record, strategic vision, and dedication to creativity, profitability, and sustainability, Philip's passion for transformative experiences enables him to drive the delivery of world-class entertainment destinations.
Rick Morris
Director Of Sound
Rick is a dedicated entertainment industry veteran, having spent decades working on feature films and television shows before transitioning to themed guest experiences.
Robb Wilson
Vice President of Project Management
In the unique world of themed entertainment where brick and mortar designs integrate directly with the digital landscape, Robb’s diverse range of analog and digital knowledge makes him a versatile ‘Swiss army knife’ with a willingness to tackle any challenge that comes his way
Saham Ali
Executive Vice President of Technology
Saham’s expert guidance has helped Falcon’s position itself as a leader in the themed entertainment industry for virtual reality, augmented reality, and virtual production.
Kenn Hardy
Senior Design Director
Kenn has a long and storied history of providing creative services for some of the world’s top theme parks and industry players, including Disney, Universal, and Herschend.
James Moore
Creative Director
James serves as a decisive leader, guiding projects from inception to launch. His blend of traditional art skills and contemporary interactive and iterative design principles allows Falcon's to execute products while considering essential design criteria, expectations, storytelling, and creative intent.
Mark Spencer
Creative Director/Master Planner
An accomplished Creative Director and Master Planner, Mark combines artistic creativity with business acumen in his captivating designs and unforgettable experiences. With a diverse background in entertainment and leisure, Mark has a proven track record of success and has worked on both the client and designer side of the business.
Stephen Ricker
Creative Director
Stephen’s diverse technical and creative skill sets, combined with a tireless work ethic and enthusiastic spirit, make him a perfect Creative Director for Falcon’s.
Andrew Tober
Creative Director
Andrew’s range of creative and technical skillsets have uniquely positioned him as a bridge between the worlds of conceptual development and fabrication. This dynamic flexibility makes Andrew uniquely suited for his role as Creative Director at Falcon’s.
