The leadership team helps guide our innovation, and growth as one of the preeminent experience design firms in the world.

Cecil Magpuri

Chief Executive Officer

Cecil’s innate ability to craft engaging, world-class guest experiences is the driving force behind Falcon’s award-winning designs, attractions, products, and content.


Yvette Whittaker

Chief Corporate Officer

Yvette has an encyclopedic knowledge of our clients, vendors, and projects. She’s an accomplished ambassador and an inspirational leader.


David Schaefer

Chief Development Officer

David utilizes his mechanical engineering background and trademark attention to detail to inform every step of the process as he leads our varied efforts.


Jason Ambler

President of Content Strategy & Innovation


Jason oversees all aspects of the content creation arm of the company, including client relations, budgeting, scheduling, contracts, creative direction, development, production, and post-production.


Philip Hocking

Vice President of Architecture

Phil plays an integral part in the core executive, design, and project management teams, overseeing the planning, implementation, and supervision of projects worldwide.


Robb Wilson

Executive Vice President of Projects


Robb’s range of talents in civil engineering, architecture, software engineering, applied mathematics, urban planning, automation, augmented reality, and project management makes him a valuable and agile leader.


Joe Schaefer

Vice President of Technical Design

Joe leads the technical design department in developing and realizing the creative intent envisioned for each project. Coordinating with A/V, SFX, lighting, ride, and specialty vendors, he ensures the facets of each experience seamlessly mesh into a single cohesive and enveloping guest experience.


Jason Embury

Vice President of Digital Media


Jason is an inspirational leader specializing in Unreal Engine, real-time production, art direction, and world-building. He drives the development of all media-related projects and ensures they live up to our studio’s high standards.


Matthew Martin

Vice President of Design


Matthew Martin is an experienced creative executive and global team leader with a strong track record of developing exciting, innovative, and inspirational designs for attractions and themed experiences.