Our divisions provide turnkey themed entertainment experiences →

  • Treehouse
    • Treehouse manages our master planning attraction design, executive production, and special venue development. Visit Treehouse
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  • Digital Media
    • Digital Media develops media, augmented reality and interactive experiences that ignite the imagination. Visit Digital Media
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  • Licensing
    • Licensing provides access to our unparalleled attraction systems, media content and intellectual property. Visit Licensing
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Master Planning

Falcon’s partners with our clients to conceive the most creative and effective use of space. As a leader in the entertainment and destination industries, we develop innovative master plans supported by our advanced design techniques and comprehensive production services.

Each master plan we develop follows a precise course of action. We first establish a story for the destination including design elements, and then review and refine every aspect that contributes to the successful realization of the development.

At Falcon's, we develop a unique way of communicating passion and commitment to your brand. We then enhance your brand through compelling stories and exciting, immersive experiences. Finally, we assist in realizing your market objectives, while evoking intellectual and emotional connections with guests to your site.

Our Master Planning expertise represents the synthesis of the brightest minds in creation, innovation, design, and production. We fluently speak the languages of restaurants, hotels, attractions, retail, landscaping, theme park planning, and entertainment, amounting to a multifaceted feast for your guests’ senses. Each master plan we develop is supported by advanced design techniques and comprehensive production services, following a precise course of action from a story and design elements to faithful realization. Every element must contribute to the three-dimensional story of the project, from the effective use of creative experiences to the efficient outlay of operational components. With a proven understanding of guest flow, operations and creative content, Falcon’s explores the development potentials for the site, ensuring a design that is immersive and pragmatic.

For existing sites looking for a spark of reinvention or brand-new sites seeking the flame of inspiration. Falcon’s will keep your fantastic ideas on the best possible path, with attention to budget, feasibility, and layout logic. The integrity of your idea will be honored, as you see the project blossom from story to full-color rendering to intricately orchestrated game plan, to opening.

Competencies include: Theme Park, Destination Resorts, Hotels, Retail Entertainment Destinations, Mixed Use Developments, Casinos, Cruise Ports, Zoo/Aquariums, Indoor Entertainment Zones, Museums and Exhibits.

Featured Falcon's Treehouse Work