Client: MOTIONGATE Dubai
This four million square foot resort destination consists of five distinct Zones: Studio Central, Columbia Pictures, Smurfs Village, DreamWorks, and Lionsgate. MOTIONGATE™ invites guests to go beyond the screen, welcoming you to a world where you play the hero and relive your favorite Hollywood movies.
Falcon’s Creative Group was selected as the master planner and creative guardian of the Lionsgate Zone located at MOTIONGATE™, working closely with DXB Entertainments and Lionsgate to achieve a pristine experience straight out of the movies. In particular, Falcon’s was selected to take on the challenge of bringing the Hunger Games film franchise to reality. Falcon’s scope of services for this project included creative guardianship, master planning, attraction design, media/audio production, and executive production for monumental media-based attractions. Along the way, Falcon’s had to carefully protect the style of the Hunger Games films, adding depth and dimension while combining an exciting storyline for the overarching experience.
This project speaks volumes to Falcon’s passion for understanding and honoring the integrity of intellectual property. We fully embraced our role to bring the Lionsgate films to life in a way that effectively captures their storylines while further immersing guests. The Hunger Games attractions are a pulse-pounding and integral part of the MOTIONGATE™ Dubai adventure.
- MOTIONGATE Dubai Dubai, United Arab Emirates