New Murabba Signs Agreement with Falcon’s Creative Group to Develop Mukaab Experiences
New Murabba, a PIF company, has signed a long-term strategic agreement with Falcon’s Creative Group, a global leader in Entertainment Experience Design, to create visionary concepts and immersive experiences for The Mukaab, the iconic centerpiece of New Murabba.
Tales from the Lab: How Falcon’s R&Ds New Themed Entertainment Experiences
“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo
Brevard Zoo commissioned Falcon’s Creative Group to design and implement a turnkey AR experience for their new “Rainforest Revealed” exhibit.
Jane Goodall Exhibition Wins Prestigious Industry Award
National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
Building Characters for Themed Experiences
Characters turn places into living, breathing environments. Characters ground change and evolution in emotion and consequence. Characters transform events into full-fledged stories.
Worth the Wait: Design Methodologies for the Attraction Queue
"There was a line out the door…around the block…down the street.” When you hear of an event, attraction, or show attached to phrases like these, it’s safe to assume something pretty spectacular was waiting at the end of that line.
The Synergy of Our Services
Spaghetti and meatballs. Burger and fries. Peanut butter and jelly. Ben & Jerry’s. Barnum & Bailey. Design, Media, and Licensing. Huh? What’s that last one? Admittedly, it doesn’t roll off the tongue like the others, but all the same, these Falcon’s Creative Group services form a dream team.
Animation in Themed Entertainment
Animation has existed in many forms throughout history.Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation.
UCF Advisory Council
When Falcon’s Creative Group recently celebrated its twentieth anniversary, I took time to reflect back on my own personal journey as well as key moments that the team has experienced.
Destination Resorts: Not Your Everyday Escape
Vacations offer the opportunity to escape from daily routines for a short period. Some people opt to lie on a beach and get lost in a good book. Others seek more active adventures where they can explore new cities, experience the local culture, and test their tolerance for exotic cuisine.
Making the Cut
Edits between the shots are commonplace. However, when you are talking about editing for themed experiences and special venues, the words “standard” and “common” are often removed from our vocabulary.
XR in Museums and Science Centers
The relationship between emerging technologies and methods of learning is closely interwoven and everchanging. As designers, artists, and engineers continue to find new ways to connect these two paradigms for entertainment and education of the masses, spaces like museums and science centers have become a premier venue to showcase innovative experiences, launching some of the most exciting opportunities for both creators and audiences.
Falcon’s Celebrates its 20 year anniversary!
To commemorate the founding of Falcon's twenty years ago, Owner Cecil D. Magpuri and Executive VP Of Operations, Yvette Whittaker, take a trip down memory lane.
In this 20th-anniversary blog post, you will learn the Falcon's origin story, how the culture was established, and the pivotal moments that sparked this masterful rise in the entertainment design industry.
Trends in Media-based Theme Park Attraction Experiences
At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
Top 10 Moments of 2019
Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
A Revolutionary Immersive Flying Theater
When we tasked ourselves with the challenge of creating the next generation flying theater experience, we knew the most important aspect was to make guests feel like they are inside a magical experience. The seedlings of our Suspended Theater™ concept grew from there.
