New Murabba Signs Agreement with Falcon’s Creative Group to Develop Mukaab Experiences
New Murabba, a PIF company, has signed a long-term strategic agreement with Falcon’s Creative Group, a global leader in Entertainment Experience Design, to create visionary concepts and immersive experiences for The Mukaab, the iconic centerpiece of New Murabba.
IAAPA Expo Press Event Recap
At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and clients and engage in exciting conversations with potential collaborators.
Designing for Sound: An Acoustical Adventure
Some of the best theme park attractions are driven by great storytelling. Since dialog is such an integral part of telling that story, what happens when the audience can only hear half of what is being said? It’s just not going to be an effective attraction, and both the guests and owners will be disappointed. In many of these special venue environments, there are so many
variables to deal with, but most often, the problem is acoustics.
Storytelling Through Intellectual Properties
When overseeing theme park design from the ground up, one special opportunity we have is the chance to dive deep into the worlds of renown intellectual properties.
Utilizing World Creator for Halo: Outpost Discovery
In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
Retailtainment: Enchanting the Buying Experience
The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years.
How Open Space Drives Design
The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
Katmandu Theme Park Partnership
Falcon's will produce a series of Katmandu branded attractions beginning with a dynamic new entertainment venue in Punta Cana, Dominican Republic. The initial plans include two new attractions from Falcon’s Licensing within Katmandu that will help launch the country’s first-ever theme park.
Completing the Circle: The Dome Theater Evolution
Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.
Generating 3D Content For Dome Experiences
Storytelling is one of the most powerful ways to put ideas into the world. Computer-generated imagery is one of the many methods used to bring such ideas to life. It’s a medium that’s been around for several decades and is always offering unique ways to be adapted. One such adaptation is that of dome theater experiences which fully immerse audiences into stories using an array of projections on a 360° dome-shaped screen.
Escapism: The Universal Language of Entertainment
The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
What is Experience Design?
And why does it matter?
In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
Falcon’s President/Chief Creative Officer named in Blooloop 50 Theme Park Influencers List 2018
Congratulations to Falcon’s President and Chief Creative Officer, Cecil D. Magpuri, for being named in the 2018 Blooloop 50 Theme Park Influencer list! This first annual Blooloop 50 list celebrates key individuals whose expertise and passion are shaping the 21st-century theme park experience
What Does Innovation Mean to You?
Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.
What Does it Take to Build a Water Park?
This week, Universal's Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon's Treehouse, the attractions division of Falcon's Creative Group.
IMG Worlds of Adventure opens in Dubai
In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.
The Creative Guardian: A Protector of a Project’s Vision
“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
