Phoebe Hicks

October 9, 2019
Falcon's at IAAPA

Visit us at IAAPA

Falcon's is excited to once again be exhibiting at the IAAPA Expo in Orlando, FL from Nov. 19-22! We would like to extend a personal invitation for you to visit us at Booth #1373 to learn more about our services, recent projects, products, and more. We're also excited to announce we will be hosting a Happy Hour at our booth to celebrate another exciting year.
October 1, 2019

How Open Space Drives Design

The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
August 21, 2019

Projection Mapping

With the power of video mapping, […]
August 19, 2019

Water Park Design

August 14, 2019
Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
August 1, 2019
IMG Worlds Of Adventure

Escapism: The Universal Language of Entertainment

The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
July 31, 2019
Dome Theater Media Production

What is Experience Design?

And why does it matter? In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
July 1, 2019

Corporate Venues

Our Master Planning expertise represents the synthesis of the brightest minds in creation, innovation, design, and production.
June 24, 2019

Foot in the Door: Career Beginnings Part II

Each member of the Falcon’s team has a unique story of how they started their career in themed entertainment. This episode takes a closer look at some of those journeys through a collection of brief interviews that give insight on professional influences, turning points in careers, advice for breaking into the industry, and more.
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