Phoebe Hicks

August 11, 2021
Hulk CircuMotion blog Feature

Hulk Epsilon Base 3D CircuMotion® Theater

At Falcon’s, each project is uniquely challenging because of the variety of mediums and display formats we create content for, but perhaps one of the most satisfying projects I have personally been a part of is our 3D dome projection theater.
July 27, 2021
Ba Na Hills Master Plan

Bà Nà Hills French Village: A Case Study

Sun World Bà Nà Hills is an exotic destination resort located in the Trường Sơn Mountains west of Da Nang, Vietnam.
July 19, 2021
IAAPA Expo Asia

IAAPA Expo Asia 2021

We’re excited to announce that we’ll be exhibiting at the upcoming IAAPA Expo Asia! The tradeshow will take place from August 11-13 at the Shanghai New International Exhibition Centre in China.
June 22, 2021
Family watching cartoons

The Best Cartoons Right Now are the Most Human

What comes to mind when you hear the word cartoony? Bugs Bunny smiling beside an indignant Daffy Duck who’s sporting a backwards beak? The impossibly slow sloth at the DMV in Zooptopia and his hysterical, drawn-out laugh?
May 24, 2021
Edutainment Center


Storytelling is at the heart of everything we do at Falcon’s. Whether it is bringing to life attractions based on blockbuster IPs, like those from Marvel or Cartoon Network, or recreating amazing true-life experiences, our passion for crafting stories permeates everything we do.
April 16, 2021
LBE Design

Location-Based Entertainment Design

April 15, 2021
Falcon's AEON Ecosystem

Falcon’s Creative Group Announces ÄEONXP™ Ecosystem, The Future Of Immersive Entertainment Experiences.

Falcon’s Creative Group has released details for its latest game-changing product offering.
April 8, 2021
Hard Rock Museum

Corporate Brand Design

A little while ago, I visited the Coca-Cola Store at Disney Springs in Orlando. I had a great time shopping for exclusive Coca-Cola merchandise, indulging in a couple of their specialty drinks at the rooftop bar, and even taking a selfie with their iconic mascot, a huge, furry, smiling polar bear who looked very cute in his red Coca-Cola scarf.
March 18, 2021

Ask a Falcon: What is your favorite classic theme park attraction?

Because we are a studio filled with people who design immersive experiences, we thought it would be interesting to reach out to some of our team members and ask what their favorite classic theme park attractions are.
March 1, 2021
ON!X Theater

ON!X™ Theater – The Power of Play

More than two billion people on the planet play video games. The number of gamers around the world has grown exponentially in the last ten years and will continue to do so.
March 1, 2021
ON!X Theater

Falcon’s Creative Group Reveals ON!X™ Theater

Falcon’s Creative Group has announced another addition to their expanding list of patent and patent pending product offerings with the introduction of ON!X™ Theater.
February 28, 2021
interactive dark ride

Attraction Design

Every attraction has a story to tell, and at Falcon’s Treehouse, we are constantly exploring new ways to tell that story.
February 20, 2021
Sound Production Design

Sound Production

Discover innovative sound solutions that uniquely blend creativity and production expertise. Our sound design team is led by an Academy Award-nominated sound and audio expert focused on providing the highest quality content and production in our industry.
February 20, 2021
Interactive Experience at Heroes & Legends

Interactive Experiences

Use touch, gesture, and voice interactivity to create interactive experiences for your guests. Supercharge your experiences with Falcon’s smart and revolutionary media integration. Falcon’s has never lost sight of the horizon of theme park design and storytelling.
February 5, 2021
Aquarium Design

Zoos & Aquariums

We understand how to utilize advancements in the industry to make your zoo or aquarium a haven for unparalleled inspiration, learning, and fun! Our skilled team creates specialized, themed environments for guests and inhabitants alike, sculpting impactful, story-driven experiences that leave lasting impressions.
February 5, 2021
Augmented Reality Headset

VR & AR Content Development

Falcon’s has a unique insight into new and exciting display formats and technologies due to our long history of telling stories using virtual reality (VR), augmented reality (AR), and mixed reality (MR). Falcon’s Digital Media is passionate about implementing the innovations of the future into today’s experiences.
February 5, 2021
Themed Retail Design

Themed Retail & Restaurants

Themed retail and restaurant spaces aren’t merely places to shop and dine. They are places of exploration, surprise, enchantment, joy, and astonishment. Whether your venue is a standalone or tied to a larger experience, our ingenious designers, writers, and media producers will heighten your story with immersive retail and restaurant concept development.
February 5, 2021
Onsite sound mixing at Chimelong Ocean Kingdom

Ride Programming

Programming of the experience commences when all necessary attraction disciplines in support of the creative come together to choreograph the attraction. he Falcon’s team directs the effort by working with the programmers of each discipline (i.e. Ride System, A/V, Lighting and Special Effects) to create the final experience.
February 5, 2021
Projection Mapping at National Geographic Museum

Projection Mapping

With the power of projection mapping, Falcon's Digital Media expands the visual landscape, immersing guests even deeper into the experience. Falcon's always looks for interesting and innovative ways to bring environmental storytelling to audiences, and a sure-fire way to do that is with projection mapping.
February 5, 2021
Project Management for Kennedy Space Center

Project Management

Falcon’s offers something rare in this business: the right brain and the left brain, to make your project a success while protecting its creative vision. Falcon’s works with vendors to ensure their related components are being ordered, manufactured, tested and shipped in time to meet the overall schedule.
February 5, 2021
Interactives at a museum

Museum Design

Our interactive exhibits, innovative designs, and enhancement of storylines are just a few approaches we have integrated into our existing Museum & Exhibit designs. Falcon’s believes in the value of edutainment through museums & exhibits, and our proven services and products continue to enhance various locations throughout the world.
February 5, 2021
Attraction Installation

Installation Supervision

Programming of the experience commences when all necessary attraction disciplines in support of the creative come together to choreograph the attraction. We conduct a final walkthrough with our creative review team on site. During the final walkthrough, Falcon’s prepares a list of discrepancies for vendors detailing each item that has not been completed or that does not creatively conform to the construction documents.
February 5, 2021
Destination Resort Concept Master Plan

Hospitality Design

Our media developers, storytellers, and conceptual innovators bring convenient technology and tasteful design to spas, guest lodgings, dining rooms, lobbies, entertainment venues, and dozens of other spaces. Falcon’s Creative Group has a global reputation for giving hotel and commercial spaces a story. When guests visit a hotel or resort, they expect the finest in customer service and amenities.
February 5, 2021
Creative Guardian

Creative Guardian

The focus of the Creative Guardian service is on protecting the creative vision of a project. Our team serves as a high-level voice of balance ensuring that when and if compromises are made, the creative content will be protected so that the final product quality is not diminished.
February 4, 2021
Character Design

Character Development

From whimsical to adventurous, the Falcon’s team has harnessed the power of vibrant artistry, storyboards, and 3D visualization to bring amazing characters to life. Beyond storytelling, we excel in world-building, the art of devising entire realms of fiction and fantasy that feature their own rules and internal consistencies.
February 4, 2021
Brand Experience Design

Brand Experience Design

Our brand experience designs strategically engage consumers to connect them with your message and integrate them into your story. Falcon’s has a PhD in environmental storytelling. Our experience crafting engaging stories for theme parks and individual attractions, museum exhibitions and zoos, water parks, LBEs, and even restaurant and retail locations, has been honed over decades in the themed experience design business.
February 4, 2021
Atlantis Sanya Art Direction

Art Direction

We have unmatched subject matter experts in every medium. Sculpting. Set Design. Concept Rendering. Painting. Animating. Compositing. Illustrating. Most importantly, we have brilliant leaders who deftly guide these diverse elements into one innovative experience. Our art direction carves an inspired and coherent path to make sure designs come to fruition.
February 4, 2021
Architectural Visualization for Kennedy Space Center

Architectural Visualization

Communicate the vision of your space while maintaining accuracy and artistic integrity through meaningful architectural visualizations. As a wide range of Digital Media services attest to, the jump from pen and paper to brick and mortar is a critically intricate process all to itself.
January 13, 2021
Theme Park Concept Art


When looking at modern-day attraction design, the first thing we must keep in mind is the guest experience. Simply stated, what do you want your guests to experience and take away from your attraction, ride, or experience?
December 15, 2020
Falcon’s Creative Group USpectraVerse™ Attractions

Falcon’s Creative Group Unveils SpectraVerse™ Attractions

Falcon’s Creative Group continues to expand on its patented and patent pending product offerings with a new family of attractions called SpectraVerse™. These interactive walking adventures harness immersive storytelling techniques and advanced media technologies to empower individuals with their own unique role and positionally tracked perspective.
September 22, 2020
Katmandu Animated Series

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP

Falcon’s Creative Group Teams with Eric Calderon to Create New Animated Series Based on Katmandu® IP
September 18, 2020

Building Connections with Brand Experience Design

As the world transitions from a purely goods and services economy to that of an experience economy, more and more brands are looking to make a deeper, longer-lasting, emotional connection with consumers.
July 18, 2020

IAAPA Virtual Expo: Asia

Visit with Falcon’s at the upcoming IAAPA Virtual Expo: Asia. Falcon’s is excited to announce that we will be exhibiting at the upcoming IAAPA Virtual Expo: Asia. For the health and safety of all IAAPA has provided an entirely web-based platform that allows industry professionals to connect.
March 31, 2020
Dark Ride Animation

Animation in Themed Entertainment

Animation has existed in many forms throughout history.Some art historians point to early cave paintings that show a series of images, thereby implying movement, as the birth of animation.
March 11, 2020

UCF Advisory Council

When Falcon’s Creative Group recently celebrated its twentieth anniversary, I took time to reflect back on my own personal journey as well as key moments that the team has experienced.
February 17, 2020

XR in Museums and Science Centers

The relationship between emerging technologies and methods of learning is closely interwoven and everchanging. As designers, artists, and engineers continue to find new ways to connect these two paradigms for entertainment and education of the masses, spaces like museums and science centers have become a premier venue to showcase innovative experiences, launching some of the most exciting opportunities for both creators and audiences.
August 26, 2019
Dome Theater Media Production

Generating 3D Content For Dome Experiences

Storytelling is one of the most powerful ways to put ideas into the world. Computer-generated imagery is one of the many methods used to bring such ideas to life. It’s a medium that’s been around for several decades and is always offering unique ways to be adapted. One such adaptation is that of dome theater experiences which fully immerse audiences into stories using an array of projections on a 360° dome-shaped screen.