August 3, 2020
Hard Rock Vault in Orlando

Hard Rock Vault

An interactive, multimedia experience at the Hard Rock Vault in Orlando gave fans an extraordinary opportunity to immerse themselves in rock ‘n roll’s compelling history. Anyone who has visited a Hard Rock Café knows they are more than just a restaurant. In many ways, they are a multi-city, international shrine to rock ‘n roll. An impressive collection of instruments, gold records, costumes, photos, and more line their walls, not to mention the classic cars hanging above the main dining area or jutting out of the building.
July 23, 2020

Protected: ON!X™ THEATER

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July 23, 2020

Protected: ÄEONXP™

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July 22, 2020

Protected: Spectraverse

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July 21, 2020


GameSuite™ gameplay ecosystem is the future of group entertainment…an immersive gaming environment where families and friends come together to play, lounge, and connect.  GameSuite™ gameplay ecosystem is the premiere fusion of modern play, immersive atmosphere, and social connectivity. It’s the new way to party. Each GameSuite™ gameplay ecosystem comes equipped […]
July 17, 2020
Tales from the Lab

Tales from the Lab: How Falcon’s R&Ds New Themed Entertainment Experiences

“When I visit an entertainment space, such as a museum exhibition or a theme park, I’m immediately drawn to attractions and experiences that captivate my curiosity, but I’m especially impressed by those that make me think, “How was this done?” or “How did they come up with that idea?”
July 13, 2020

IAAPA Virtual Expo: Asia

Visit with Falcon’s at the upcoming IAAPA Virtual Expo: Asia. Falcon’s is excited to announce that we will be exhibiting at the upcoming IAAPA Virtual Expo: Asia. For the health and safety of all IAAPA has provided an entirely web-based platform that allows industry professionals to connect. We are excited to participate in this virtual expo, and continue to explore and embrace new ways of communication as we connect with new and old friends.
June 24, 2020

Falcon’s Creative Group Brings Augmented Reality Edutainment to Brevard Zoo

Visitors to Brevard Zoo can now witness one of nature’s extraordinary events thanks to an enlightening augmented reality (AR) experience, the first of its kind at the Melbourne, Florida facility.
June 10, 2020
AAM Award - Becoming Jane

Jane Goodall Exhibition Wins Prestigious Industry Award

National Geographic Museum exhibition, Becoming Jane: The Evolution of Dr. Jane Goodall, has been named an overall winner of the American Alliance of Museum’s 32nd Annual Excellence in Exhibition Competition, one of the highest achievements in the industry.
January 20, 2020
Hulk Circumotion Theater at IMG

Trends in Media-based Theme Park Attraction Experiences

At the core, it’s about crafting a compelling story and engaging the audience’s imagination in such a way that, in any moment, they completely believe what they are seeing and hearing. A term often used in our industry that defines this is “immersive.”
December 30, 2019
Top 10 moments from Falcon's creative Group

Top 10 Moments of 2019

Thank you to everyone who helped make 2019 an incredible year! Join us as we take a look back at some of our projects and special moments throughout the year.
December 2, 2019

Falcon’s Creative Group announces collaboration on “Becoming Jane” exhibition

Falcon’s Creative Group is pleased to announce their latest collaboration with the National Geographic Museum in Washington, D.C. to provide six multimedia experiences for the new “Becoming Jane” exhibition.
December 1, 2019
IAAPA Katmandu and Falcon's Press Event

IAAPA Expo Press Event Recap

At IAAPA Expo 2019, Falcon’s Creative Group had the opportunity to catch up with friends and partners and engage in exciting conversations with potential collaborators. On Wednesday, November 20th, Falcon’s had the pleasure of hosting a press event with one of those partners - Katmandu.
October 22, 2019
Using World Creator for Halo outpost discovery

Utilizing World Creator for Halo: Outpost Discovery

In order to meet the demands and challenges when creating large scale 3D media content at high resolutions, high framerates, and for uniquely shaped surfaces, the Falcon’s Digital Media team is constantly researching, developing, and implementing new software and technology that can optimize their workflow and complement their existing pipeline.
October 14, 2019
Retailtainment future of Brick N Mortar stores

Retailtainment: Enchanting the Buying Experience

The term “retailtainment” has gained some pretty significant popularity in and around the themed entertainment industry in recent years. The exact meaning of the term, however, seems to vary greatly from person to person and organization to organization.
October 9, 2019
Falcon's at IAAPA

Visit us at IAAPA

Falcon's is excited to once again be exhibiting at the IAAPA Expo in Orlando, FL from Nov. 19-22! We would like to extend a personal invitation for you to visit us at Booth #1373 to learn more about our services, recent projects, products, and more. We're also excited to announce we will be hosting a Happy Hour at our booth to celebrate another exciting year.
October 9, 2019

Happy Hour at IAAPA Expo

Join our team here at Falcon's Creative Group for a drink and few laughs as we celebrate another awesome year!
October 1, 2019

How Open Space Drives Design

The blank canvas, the black box, the green field, the empty space. What can, at first, feel like endless opportunities and seemingly limitless solutions can be used to define the starting point in the creative process. From master planning an entire theme park and its individual attraction design, the empty space marks the beginning of the creative journey.
September 17, 2019

Katmandu Partnership

Falcon's will produce a series of Katmandu branded attractions beginning with a dynamic new entertainment venue in Punta Cana, Dominican Republic. The initial plans include two new attractions from Falcon’s Licensing within Katmandu that will help launch the country’s first-ever theme park.
September 16, 2019
Dome Theater Turtle Trek

Completing the Circle: The Dome Theater Evolution

Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.
August 26, 2019
Themed Entertainment Editing

Generating 3D Content For Dome Experiences

Ingenuity is something we pride ourselves on and over the years we’ve implemented several tools and techniques in our process of generating 360° dome content, specifically in the areas of pre-visualization, rendering, and color grading.
August 14, 2019
Art Direction

The Creative Guardian: A Protector of a Project’s Vision

“Wow, how fun…I have always wondered who did that stuff”…this is a response I hear many times after telling someone what I do for a living. “So, you get to travel the world, build cool stuff and get paid to do it? … you are blessed”. Yes I am, is often my response. What is it that I do, you ask? Well, I’m glad to answer…
August 1, 2019
IMG Worlds Of Adventure

Escapism: The Universal Language of Entertainment

The desire for escapism is fueling an explosive growth in the global themed entertainment industry. In my 13 plus year career with Falcon’s Creative Group, I’ve had the pleasure of working in dozens of countries and while 15-hour flights might sound extreme, they offer plenty of time for thought and reflection (after watching all the “new releases,” of course).
July 31, 2019
Dome Theater Media Production

What is Experience Design?

And why does it matter? In the interest of due diligence, let’s first entertain the notion that I could simply say Experience Design is “the art of designing experiences,” and we could call it a day right now. Of course, that answer doesn’t exactly tell us anything new. So, how do we define Experience Design? Well, to find the right answer, we’ll first need to make sure we have the right understanding of the question.
June 24, 2019

Foot in the Door: Career Beginnings Part II

Each member of the Falcon’s team has a unique story of how they started their career in themed entertainment. This episode takes a closer look at some of those journeys through a collection of brief interviews that give insight on professional influences, turning points in careers, advice for breaking into the industry, and more.
May 30, 2019
Falcon's Vision Augmented Reality Headset

Custom-Built AR Headsets

“With AR we are no longer constrained to any surface or physical limitation of a space. We can move around the content, engage with it from all angles, and get our own personal experiences at our own pace,” says Jason Ambler, Executive Producer/Director of Production at Falcon’s Digital Media, which is launching Falcon’s Vision, a wireless AR headset that is specially designed for location-based experiences.
May 27, 2019

Fantasy of Flight: Kermit Weeks’ Vision

In this segment, Falcon's Creative Group is honored to host our friend and client Kermit Weeks, the visionary founder and owner of Fantasy of Flight. We are joined by legendary industry veteran Bob Ward and Falcon's President [&] CCO Cecil Magpuri as we explore the creative journey and developmental challenges of a revolutionary new concept.
May 23, 2019
Falcon's Creative Group

Meet Falcon’s at IAAPA Expo Asia

Falcon’s Creative Group will be exhibiting at the IAAPA Expo Asia in Shanghai from June 12-14th. We would like to extend a personal invitation for you to visit us at Booth #1456. If you are interested in scheduling a meeting with our team, please email Phoebe Hicks.
March 28, 2019
Harves and Falcon's Partnership

Harves Entertainment & Falcon’s Partnership

Harves Entertainment and Falcon’s Creative Group announced a new strategic alliance which creates a complete package of integrated services – including concept development, financing, creative execution, real estate development, construction, and operations – to propel new opportunities in the design and realization of global, next generation entertainment experiences.
March 8, 2019

Falcon’s Creative brings Egyptian tomb to life in 3D at National Geographic Museum

Visitors to the National Geographic Museum’s new Queens of Egypt exhibition in Washington DC can take a virtual tour through one of the most well-preserved tombs in the Valley of the Queens. The 3D experience was produced by Falcon’s Creative Group.
January 8, 2019
Falcons Creative Group 2018

2018 Year in Review

Happy New Year! Falcon’s is looking forward to an exciting 2019, but we also wanted to take a moment to look back at all the great times 2018 brought us as well as say a big thank you to everyone for their support in making this past year a success! 2018 was a busy year for the Falcon’s team with many wonderful moments; here are 12 events we were incredibly proud and honored to take part in.
November 19, 2018
National Geographic Ecounter

IAAPA Reveals Brass Ring Award Winners 2018

The International Association of Amusement Parks and Attractions (IAAPA) presented its annual Brass Ring Awards on Wednesday, November 14, during IAAPA Attractions Expo in Orlando. View the full list of award winners here.
November 5, 2018
Falcon's Vision Augmented Reality Headset

Falcon’s Vision Augmented Reality Technology

After finding success with Battle For Eire, North America’s first-ever Virtual-Reality attraction on a motion-base, Falcon’s Creative Group has announced their latest technological advance: Falcon’s Vision, a revolutionary augmented reality (AR) solution.
October 18, 2018
Water Park Design Atlantis Sanya

A Legend Rises from the Sea

Walk into Aquaventure, Atlantis Sanya’s new 200,000-square-meter water park on China’s Hainan Island, and your eyes are immediately drawn to the centerline of Neptune Tower, a rising pyramid that evokes the spirit of the mythic sunken city. Bisecting this six-tiered winged building is a 25-meter-high, copper-toned vertical slide called the “Leap of Faith” that plunges riders through a tank of blacktip and zebra sharks.
August 24, 2018
Media Production Tomb of Christ

“Tomb of Christ” at National Geographic Museum features immersive 3D experience

“Tomb of Christ: The Church of the Holy Sepulchre Experience” is coming to National Geographic Museum in Washington, D.C. Visitors will be able to virtually explore Jerusalem in an immersive 3D experience.
July 5, 2018

Falcon’s President/Chief Creative Officer named in Blooloop 50 Theme Park Influencers List 2018

Congratulations to Falcon’s President and Chief Creative Officer, Cecil D. Magpuri, for being named in the 2018 Blooloop 50 Theme Park Influencer list! This first annual Blooloop 50 list celebrates key individuals whose expertise and passion are shaping the 21st-century theme park experience
June 28, 2018
VR Headset Battle For Eire

Battle for Eire – Busch Gardens Williamsburg’s ground breaking VR experience

Busch Gardens Williamsburg’s new attraction for 2018 offers an exhilarating virtual reality (VR) experience on a motion simulator. It is, says park president Kevin Lembke, the first of its kind in the industry. Here he shares the story of the Battle for Eire.
June 25, 2018

Behind The Scenes With Falcon’s Creative Group

Back in April, Busch Gardens Williamsburg’s new virtual reality attraction, Battle for Eire, opened to rave reviews. One of the companies behind the attraction was the Orlando-based design firm, Falcon’s Creative Group. A company that I have seen popping up more and more in the theme park industry recently, I wanted to learn a little bit more about the history of Falcon’s Creative Group.
February 15, 2018
Atlantis Sanya Waterpark

Falcon’s Creative Group Reveals New Details of Atlantis Sanya Design

Orlando-based experiential design firm Falcon’s Creative Group has revealed new details of the design and development of Atlantis Sanya. This is the iconic new Atlantis resort on the Haitang Bay National Coast in China.
August 4, 2017

What Does Innovation Mean to You?

Innovation is significant positive change. It’s a result. It’s an outcome. It’s something you work towards achieving on a project. We help deliver innovative, powerful experiences with breakthrough creative solutions. We build immersive experiences that challenge the limits of reality and fire the imagination. Innovation is a driving force in the themed entertainment industry.
May 25, 2017

What Does it Take to Build a Water Park?

This week, Universal's Volcano Bay celebrates its grand opening. So have you ever wondered just what it takes to build a water park? We visited the design team at Falcon's Treehouse, the attractions division of Falcon's Creative Group.
January 27, 2017
Attraction Design IMG World's of Adventure

IMG Worlds of Adventure opens in Dubai

In the year following a brief phase of stagnation in the wake of the financial crisis of 2008, Dubai, the largest city in the United Arab Emirates (UAE), has been investing heavily in construction again. By the time of the Expo in Dubai in 2020, the city is out to establish itself as the tourism destination for tourists and business travelers by increasing the number of visitors to 20 million, doubling the number of 2012. Like everything in Dubai, the vision is big.